Happy Veterans Day, and thank you to everyone who’s put on a uniform to serve our great country. Unlike Memorial Day, which is a day of remembrance for those who died in service, Veterans Day is a chance to celebrate and give thanks to those who’ve served in our nation’s Armed Forces. Today, we honor everyone who served, regardless of their job, rank, or branch—they answered the call, and every role was essential to the overall mission. I’m grateful to all the veterans out there and thankful for my own opportunity to serve. In the spring of 1985 I enlisted in the U.S. Army and attended Infantry basic training at Ft. Benning (now Ft. Moore) during that summer.
The Realities of Boot Camp
Private Joe Domaleski. My bootcamp photo from June 1985. Photo/US Army Infantry School
Boot camp was my first real taste of Army life. When I arrived on base, things got serious really quick as the military barber shaved off my 80’s mullet and left me with a bald head. Those summer days in the south Georgia heat were long, tough, and intensely focused. Training pushed us physically and mentally to our limits. In the Army, there’s no mistaking the purpose behind every moment. Everything we did was all about mission, discipline, and learning to rely on each other. From pre-dawn workouts to the long drills, every bit of it demanded we look past ourselves and see our place in the bigger mission. It may seem weird, but I miss those days of being on a team serving a bigger purpose – maybe now more than ever.
Civilian life, of course, is very different. In the business world, people tend to focus on their own goals and individual success. Boot camp was a wake-up call in that regard—it taught me the power of teamwork, structure, and responsibility to a cause beyond my own. Those lessons stayed with me throughout my military career and have shaped my approach in business to this day. Honestly, I think that’s one of the biggest shocks a soldier faces when they take off the uniform—it’s no longer about the mission but more about each person looking out for themselves. In the military, we took care of each other. In civilian life, people are often more self-focused, looking out for themselves, often to the detriment of others or to gain an edge over someone else.
College, ROTC, and Becoming an Officer
After basic training, I was a member of the Boar’s Head Brigade, the University of North Georgia’s award-winning ROTC program in college. ROTC balances the regular academic experience with the rigors of military training. ROTC had a different flavor than boot camp—more leadership-oriented but just as demanding. Each training camp, from field exercises to leadership drills, added another layer to my understanding of what it meant to serve and lead. Airborne school was one of the highlights, teaching me how to take leaps—literally out of a plane—and trust the process, no matter how scary it seemed.
Me on my graduation and commissioning day at UNG/NGC In June 1989. Photo/Ed Domaleski
All of this led up to my commission in June 1989, where I took the Army officer’s oath:
“I do solemnly swear that I will support and defend the Constitution of the United States against all enemies, foreign and domestic; that I will bear true faith and allegiance to the same; that I take this obligation freely, without any mental reservation or purpose of evasion; and that I will well and faithfully discharge the duties of the office upon which I am about to enter; So help me God.”
Taking the Army officer’s oath was a serious commitment. Unlike a civilian job contract, an Army commission doesn’t simply “expire.” When officers are commissioned, it’s considered a lifetime appointment, meaning they retain their rank and status even after they leave active duty. This was an oath not to serve any single person, but to protect and defend the Constitution against all enemies, foreign and domestic. The focus of this oath isn’t a President, a commanding officer, or even the military itself—it was the Constitution, representing the rights, freedoms, and responsibilities of the entire nation.
In most civilian jobs, there’s no equivalent to this kind of oath. People agree to a set of tasks in exchange for salary and benefits—an arrangement based on economic gain. But this oath was different. It meant devoting myself fully, not for personal benefit, but to uphold a commitment to the country and its values. In civilian life, success is often measured by status, fame, and money. I still don’t understand why our country rewards greed or why many of my peers in business are always trying to “one up” each other. As a soldier, you work as part of a team, with a shared mission to overcome a known adversary. This sense of duty left a lasting mark on me and continues to guide how I serve my community today. Looking back on my 30 years as a civilian, I might have made more money by putting myself first, but that same sense of military duty drives me to put others first and money second.
My father served as an Infantry officer in Vietnam. He’s been my hero and I’ve always wanted to follow in his footsteps, even when I was little. Photo/Jean Domaleski
Living by Army Values and the Warrior Ethos
The Army Values are: Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage. They form the foundation of how a service member lives and serves. Loyalty is about unwavering commitment to the Constitution, the Army, and fellow soldiers. Duty means always fulfilling our obligations, and Selfless Service requires putting others before ourselves. Honor and Integrity demand that we uphold what is right, while Personal Courage pushes us to confront fear and adversity head-on. These values guide soldiers in every decision, but in civilian life, they’re not always as visible. In fact, oftentimes the opposite is seen and encouraged. Many people are quick to put themselves first, or to compromise on integrity for personal gain. I know that I’ve fallen short of the Army Values, but I do aspire to uphold them even outside the Army.
The Warrior Ethos goes further, promoting a mindset that soldiers carry with them in all aspects of life. It teaches us to:
• Place the mission first
• Never accept defeat
• Never quit
• Never leave a fallen comrade
In the civilian world, people often prioritize personal goals over a shared mission, focusing on individual success rather than team outcomes. “What’s in it for me?” seems to be how people these days evaluate life choices. Many quit when things get tough, and the drive to persevere can feel rare. The Ethos’ commitment to “never quit” has been a source of strength for me, especially as a business owner. There were times when economic challenges made it tempting to pack it up, and some even encouraged me to do so. But that Ethos—to see the mission through, to keep pushing despite setbacks—has kept me going. This dedication to the mission, even in the face of hardship, has proven to be one of the greatest lessons I carried with me from my time in the Army.
Transitioning to Civilian Life
After eight years in uniform, the transition to civilian life was both a relief and a challenge. Civilian work has its own goals, often driven by the bottom line. In business, we focus on profit, market share, and growth, with less emphasis on a greater purpose. It’s easy to lose sight of the bigger picture when individual success becomes the priority. The military, while not without its flaws, operates on a very different foundation. We’re taught to put the mission and the team first, with a clear sense of service beyond ourselves.
That difference makes the shift to civilian life challenging for many veterans. In the military, we reward heroes who defend freedom, often risking their own safety. In the civilian world, however, success is frequently tied to fame or wealth—whether that’s making TikTok videos, playing sports, or closing business deals. I know our community is now a “movie town,” but isn’t it ironic that actors portraying heroes often gain more recognition and money than the real heroes they’re based on? For these reasons and more, many civilians who haven’t served struggle to fully understand what drives and motivates veterans; our values and outlook come from a place they haven’t experienced.
I’m a third generation soldier. My grandfathers served in the US Army during World War II – (left) Edward Domaleski, Sr. & (right) CPT E.L. Stephenson. Photo/Jean Domaleski archive
Even though I no longer wear a uniform, the Army values have stayed with me. As a business owner, I’ve tried to lead with the same commitment to service and integrity that the military instilled in me. In the Army, selfless service means putting the team and mission ahead of personal gain, and I’ve carried that approach into my work by focusing on ways to support my community beyond immediate profit. Whether it’s sponsoring local events or simply being transparent and fair with customers, putting others’ needs first is my way of honoring that value of selfless service.
In civilian life, there’s often a focus on ease and avoiding discomfort. But in the military, discomfort is a given—something we learn to push through and embrace. That mindset has been invaluable as I’ve faced hardships in business. Integrity and honor were non-negotiable in the Army, and while I’m far from perfect and often fall short of those standards, I try to live by them. Sometimes that means making less money or having less social influence than others in my position, but for me, doing what’s right and building trust are worth more than short-term gains. These values keep my business grounded in the same principles that guided me in uniform.
A Challenge for Business and Civic Leaders
This Veterans Day, as we honor the men and women who served, I want to challenge business and community leaders to bring that same spirit of service into their work. Yes, money matters—but it shouldn’t be the only thing that matters. Each of us has a part to play in making our communities stronger, and that starts by leading with integrity, responsibility, and a focus on something greater than ourselves.
Serving the community at the Fayette County Chamber of Commerce. Here I am with MG Thomas Carden, former Georgia Adjutant General, and Representative Josh Bonner, who’s also a Colonel in the Army Reserves. Photo/COL (Ret) Will Garner.
If we truly want to honor our veterans, let’s do it by living out the values they stood for. Lead with loyalty to your community, serve selflessly, and have the courage to put others first. And take a moment to thank a veteran—face to face, not just with a social media post. Building a better business and a stronger community doesn’t just pay tribute to those who’ve served—it leaves a legacy that carries forward the true meaning of Veterans Day.
To my fellow veterans, thank you. I’m deeply grateful to have had the chance to serve our country—it has made me a better person and continues to inspire me to keep going when things get tough. Our service and sacrifice will always be a part of who we are.
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
How cool is this? Two weeks ago, I had the honor of returning to my undergraduate alma mater, the University of North Georgia (UNG), to speak to the students, faculty, and staff of the UNG Mike Cottrell College of Business (MCCB). It seems like only yesterday—back in 1989—when I graduated from a much smaller North Georgia College, as it was known then, in the sleepy mountain town of Dahlonega, Georgia. When my wife and I arrived on campus, I was greeted with my own named parking space for the day. Nice touch, UNG. Thank you!
I got my own parking space and name up on the signage at UNG! Photo/Mary Catherine Domaleski
So, how did this speaking engagement come to pass, and what did I say to the students?
First of all, let me say that UNG does a fantastic job of keeping in touch with alumni. Under the direction of my classmate Wendi Huguley (Executive Director of Alumni Relations), UNG helps keep us all in touch and up-to-date. In addition to newsletters and other forms of communication, social media also plays a role in helping us stay connected. Thank you to Kim Vickers, Director of Development for UNG MCCB, for reaching out on LinkedIn to follow up on an article I had written about Artificial Intelligence (AI). She asked if I would be interested in speaking at UNG and passed along my name to MCCB Dean Dr. Mary Gowan, who personally invited me. The date was set, and details were coordinated with MCCB Marketing Manager Kyle Huneycutt. Essentially, I was told I could talk about anything I wanted to share. We decided it would be nice to reflect on my time as a student and how that prepared me for life.
In the two months I had to prepare, we spent time at home going through old pictures. Back in the ’80s, we didn’t have camera phones, nor did we take pictures of everything we did. Nevertheless, I was able to dig up some old photos and began to put together my presentation. My staff at Country Fried Creative helped me format the slide show (thank you, Christina), so it wasn’t just a mess of pictures and bullet points. The big day of my presentation arrived on Wednesday, October 16, 2024. My wife, Mary Catherine, took off from work and accompanied me on the trip up to Dahlonega.
Dahlonega is not the sleepy little town it was in the ’80s. UNG sits right in the heart of town, just off the historic square. Although we’ve been back to campus a few times since I graduated, it’s been quite a few years. There are many new buildings, but the campus drill field is still there (named after UNG alumni and Fayette County resident GEN Bill Livsey). We pulled into the parking area next to the MCCB building and, as I mentioned before, were greeted with my own named parking space.
Mary Catherine Domaleski, Joe Domaleski, Dean Mary Gowan, UNG student Anna Thompson. Photo/Kyle Huneycutt
Once inside the building, several of my classmates were on hand to greet me. Thanks for stopping by, Wendi Huguley, Dr. John-David Rusk, and Mike Enright (who also went to high school with me). It’s always great to see old friends. Kyle Huneycutt led us into the presentation room, which was packed with students, staff, and faculty. Dean Gowan greeted me and said she was going to introduce a student, Anna Thompson, who would then introduce me. Thank you, Anna, for the warm introduction, and congratulations on your achievements at UNG.
The time had come for my presentation. What could I possibly say to keep everyone engaged? A colleague suggested I simply speak from the heart, so that’s what I did.
To level the playing field, I let the audience know that, in many ways, I was just like them—just older. A long time ago, back in the ’80s, I was a college student much like they are now. I was active in student government, Sigma Chi Fraternity (several current members showed approval with a snap—IYKYK), ROTC, and other campus activities. All of those experiences at UNG helped prepare me for life, and I shared what I’ve learned in the 35 years since I graduated.
Scenes from my undergraduate college days back in the 80’s at UNG/NGC. Photo/Joe Domaleski
Here’s what I shared.
1. Get Comfortable Being Uncomfortable
Embrace challenges as opportunities for growth. Push your mental comfort zone by tackling demanding tasks—solve a tough puzzle, dive into complex reading, or learn a new skill to strengthen your mind. Step outside your social comfort zone by meeting people from different backgrounds, attending new events, or taking on leadership roles. And don’t forget physical challenges—whether it’s a GORUCK Trailblazer event or running a marathon, these tests build resilience and adaptability.
2. Choose a Life Companion
Having someone by your side can make all the difference. Life isn’t a solo journey; having a partner who supports and challenges you makes it richer. Someone who’s there through the ups and downs will add meaning and depth to every moment. Success and setbacks are easier to handle when you have a companion who’s got your back. Thank you Mary Catherine for being my life companion.
3. Stay Grounded
Me on my graduation and commissioning day at UNG/NGC In June 1989. Photo/Ed Domaleski
UNG taught me core values that continue to guide my life: Excellence, Student-Focus, Integrity, Engagement, and Service. Staying grounded means remembering these values and letting them shape your actions. Excellence pushes us to give our best; integrity keeps us honest; engagement encourages us to connect meaningfully; service reminds us to give back; and a student-focus reminds us to never stop learning. Holding onto these values is like having a compass—it keeps you on track, even when life gets complicated.
4. Prioritize Relationships
Invest in people, not just things. Relationships are worth more than any material success. Time spent with family, friends, mentors, and colleagues is time well spent. At the end of the day, it’s the connections you build that really matter—they’re the legacy you leave behind, not the stuff. Developing meaningful relationships will help you in both your personal and professional life. The adage “it’s not what you know, but who you know” is true.
5. Keep Learning
Challenge yourself: seek out new learning opportunities, whether through formal education, hobbies, or personal projects. Staying curious and adaptable keeps your mind sharp and ready for whatever comes next. Embrace lifelong learning, especially as you get older—it’s key to maintaining cognitive health and staying relevant in a changing world. At every stage of life, there’s always something valuable to learn, and it’s never too late to pick up a new skill or perspective.
6. Care for Your Body
Your health is the foundation for everything else. Take care of both your physical and mental well-being so you can tackle life with energy. I’ve found that when I invest in my health, I’m better equipped to handle challenges and take on new goals. Good health fuels everything, from work to hobbies, so make it a priority.
7. Proceed with Uncertainty
That’s me in 1987 with a shiny new set of Airborne wings. Jumping out of airplanes was one way I faced uncertainty! Photo/Ed Domaleski
Life doesn’t come with a roadmap, and sometimes, success means stepping into the unknown. Take calculated risks and embrace uncertainty—it’s often where the best growth happens. For me, that’s meant diving into big changes even when I didn’t have all the answers. I went to North Georgia, my first time away from home, and later joined the Army, where I jumped out of airplanes. I went to graduate school while working full-time, got married, learned web design in the ’90s, and had kids. I qualified for the Boston Marathon, completed several Ironman triathlons, and started a business that almost went under in a recession. Now, I’m working on a second act by going back to graduate school. Each step came with uncertainty, but each also brought valuable lessons and growth. Embrace the unknown—it’s worth it.
What I’m Doing Now and the Importance of Education
Today, I’m grateful for the journey that’s led me to where I am. I’ve been fortunate enough to build and run a successful business as President and CEO of Country Fried Creative (CFC), and I’m proud of the impact we’ve made in our industry. Being involved in the local community has always been important to me, and I’ve had the opportunity to participate in various events, initiatives, and leadership roles. I believe in giving back and sharing what I’ve learned along the way. Education has been a constant foundation for my success, and I live by the motto Always Be Learning (ABL). Currently, I’m a graduate student at Georgia Tech and guest lecturing at several local universities. Education opens doors, drives growth, and keeps us prepared for what’s next.
Believe in yourself, pursue your passions, and make a positive impact.
After the presentation and posing for pictures, Mary Catherine and I were invited to a private catered luncheon where we got to share further with select students and faculty. In addition to sharing my knowledge, I learned a few things myself. For students and parents, college is more than a piece of paper—it’s also about building a network of connections that will help later in life. You can’t get that from watching online videos.
Me with Dr. Mary Gowan, Dean of the UNG Mike Cottrell College of Business. Photo/Mary Catherine Domaleski
I was also very impressed by the dedication, knowledge, and commitment that each of the faculty demonstrated. Many think that college professors have lost touch with reality, but that’s not what I saw. The educators sharing lunch with me were all experienced business professionals with a desire to share their knowledge and experience with students and the community. Local colleges and universities can provide much-needed guidance and assistance to the business community and vice versa.
Going back home to UNG as a guest speaker was an honor and the chance of a lifetime. Sharing my journey and lessons with the students was a rewarding experience, and I hope they left feeling inspired. I’m grateful for the opportunity to engage with the next generation and to see firsthand the dedication of UNG’s faculty and students. Education is more than just gaining knowledge; it’s also about building relationships. No matter where life takes us, there’s always an opportunity to make connections, to learn, to grow, and to contribute to something greater than ourselves. I’m proud to be a UNG alumnus. Go Nighthawks!
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
This is not an easy post to write. By the time you read this, our much-loved dog Thor will have crossed the rainbow bridge. He’s earned his rest and will be sorely missed. What makes this extra hard to write is that right now, as I type this, it’s Friday afternoon, October 18, 2024, and Thor is resting at my feet—something he’s always loved to do since he was a puppy. In fact, he’s snoring!
I’m not sure whether an unexpected or a planned goodbye is harder. For my fellow dog (and pet) lovers, you probably understand what we’re going through. No, a dog is not a human—but in many ways, dogs reflect some of the best qualities we humans often lack. I’d like to share with you the story of Thor, the bestest boy who made our lives better for the past twelve years.
Thor’s first day with us in 2012 and his last day with us in 2024. Photo/Joe Domaleski
Thor’s “gotcha day” was December 22, 2012. We adopted him as a seven-week-old Christmas rescue puppy. He was the runt of his litter, with a rust coloring that stood out from his darker-colored siblings. While the other puppies were yapping, as puppies do, Thor calmly trotted over to the fence and approached us through the grating. I can truly say that he picked us, not the other way around.
At the time, my (now grown) kids were much younger and excited to welcome a new puppy into the family. My daughter Tori slept with him on the floor during his first night in our house. But what should we name him? After tossing around ideas for a few days, we settled on Thor—Marvel’s Thor movie had just come out and was popular at the time. We even named his crate “Asgard,” after Thor’s home in Norse mythology.
We were told that Thor was a mix of Rhodesian Ridgeback and Boxer. He definitely had the look of both breeds, with the strong, muscular build of a Boxer and the distinctive Ridgeback coloring. Thor was more than just a pet—he was a full-fledged member of our family. For the past twelve years, he’s participated in most of our family adventures.
Thor grew up alongside our children, joining us on family trips, hikes, and vacations. Whether it was lounging on the porch, chasing after balls in the yard, or just napping at our feet, Thor was always nearby, providing us with his steady, loving presence. In fact, lying near my feet is something he’s always loved doing ever since he was a puppy.
Because I work from home a lot, Thor naturally bonded to me first as the “Alpha Male,” and most of my family will tell you that he was a daddy’s boy. Here are some of our favorite memories of Thor:
Mary Catherine and Thor take a break after hiking up Kennesaw Mountain. Photo/Joe Domaleski
Learning the basics: Taking him to doggie obedience school, where he graduated by learning sit, stay, come, heel, and “high five.” Thor especially enjoyed “high five” over the years.
Hiking: Thor accompanied us on many hiking trips, including treks up Mt. Pisgah in western North Carolina and weekly hikes out at The Ridge Nature Area. In fact, Thor was there on opening day when The Ridge first opened.
Camping: One time in Brevard, we were camping in 25-degree weather, and Thor kept us warm in the tent. There’s nothing like a dog in your sleeping bag for a space heater.
Runs & walks: Numerous runs and walks along the Beltline trail over the years as it was being built—first as an abandoned rail, then a dirt path, and now a paved superhighway of bikes and scooters. Thor was with us to see it all.
Home protection: Serving as our virtual alarm system. We have a long gravel driveway, and Thor was always the first to let us know when a car approached.
Mom’s helper: Some years ago when Mary Catherine drove a school bus, she parked it at home. Every morning Thor would go out to the bus with her during the pre-trip inspection.
Chasing soccer balls: When the kids were little and played soccer, Thor had a hard time sitting still on the sidelines as the soccer ball was kicked around. At home, he loved to chase soccer balls in our yard, even deflated ones. He did this until his health declined a few months ago.
Peanut butter: Most dogs love peanut butter, and Thor was no exception. We used to love giving him empty peanut butter jars to lick and play with. If you’ve never seen a dog try to lick a peanut butter jar clean, you’re in for a treat.
Holding hands: Ever since he was a puppy, Thor loved to reach out a paw and put it on our legs or, even better, hold his paw with our hands. He continued to do this right up until the end of his life.
Thor with his best friend, Max the girl cat. Photo/Joe Domaleski
Over the years, Thor became friends with other animals in our family. He more or less split the house with Angel, our house cat, and each had their own “territory.” Our daughter Alex’s dog, Beesly, was a friend of Thor’s and stayed with us from time to time. Thor and Beesly loved playing tug together and getting into trouble. Two years ago, “Max the girl cat” was a stray who took over our carport. Max and Thor became fast friends and were inseparable when we took Thor outside. Sadly, Max passed away just one week ago. I like to think that Thor and Max are together again, wherever pets go after they die.
Last spring, we adopted another rescue dog—Loki. Yes, we named him to honor the half-brother relationship between the fictional Loki and Thor. We’re so glad that Thor got to spend the last six months of his life becoming friends with Loki. They were great together. We’re not sure how Loki is going to react without Thor.
As with all dogs, there came a time when we noticed Thor slowing down. Three years ago, he suffered a stroke. It was during COVID, and we didn’t know what to make of it. At the time, the vet told me that dogs tend to be more resilient in recovering from a stroke. We were cautiously optimistic, even though I had to pick him up to take him outside, and we had to feed him by hand. That lasted almost three months, but being the strong dog he was, Thor pulled through and made a remarkable recovery. He was even chasing soccer balls again soon after.
Thor and Loki enjoy a car ride together. They were good friends. Photo/Joe Domaleski
But in hindsight, he never fully regained his total strength. When Thor was younger, he used to run with us. Over the past year, we noticed that Thor had trouble going more than a few miles, so our walks were largely confined to our one-mile-long street. Some of my best memories of Thor were taking walks up and down that street. This summer, it became clear that his quality of life was worsening, and we took our last one-mile walk together back in July. We still walked up and down our driveway, but Thor’s back legs just didn’t want to cooperate. Some days were better than others.
Thor takes a break during a walk down our driveway. Some days those back legs just didn’t want to cooperate. Photo/Joe Domaleski
A week ago, we took him to the vet. We got the bad news we didn’t want to hear and decided that it was time to let him go. As I’m writing this, I can tell you that we’ve had a great final week with Thor. We’ve done all the things we wanted to do—lots of car rides, limited walks, and he even got to hang out with us during one of our ruck club workouts. It’s strange knowing this was his final week.
For those who have never had the bond that comes with sharing your life with a dog, it can be hard to explain. Thor was there for us through all the ups and downs—whether it was dealing with bad days, enjoying the good ones, or getting through the tough times. He gave us his unwavering loyalty. He was more than a dog; he was our friend, our protector, and our comforter.
Now comes the hard part. Everything up until this point was written on Friday, with Thor by my side.
Thor is no longer by my side. I’m writing to you now over the weekend, after he was put to sleep. Saying goodbye to Thor is one of the hardest things we’ve had to do as a family. On Friday afternoon, I loaded Thor into our car and picked up my wife, Mary Catherine, from work. It was a very strange feeling knowing this was his last car ride with us. We got to the vet’s office a little early so that we could spend some final moments with Thor outside. I’ll always cherish this last final picture together as a family. He was so happy, and he made us happy.
Our final picture together as a family on Friday, October 18, 2024. RIP Thor, you will be missed. Photo/Joe Domaleski
Once inside, the staff was very professional and understanding. I won’t go into details, but it was very quick and peaceful. “Being put to sleep” is an accurate description—it takes less than a minute. We’d like to thank Dr. Tim Jackson and the staff at Fayette Veterinary Medical Center for making Thor’s final moments special.
As a final treat, they brought out the forbidden treats—chocolate! Yes, Thor died eating chocolate Hershey’s Kisses, and what an awesome way to go. Mary Catherine and I held him through the end. My lasting memory will always be Thor’s eyes. When he was a puppy, he looked at us with absolute trust and affection. Over the years, we came to regard Thor in the same way—with trust and affection. In his final moments with us, Thor continued to look at us with those same puppy eyes. Those eyes communicated love and complete trust in us that this was for the best. He reached out a paw, and we held it as he closed his eyes for the last time. When it was over, he was asleep for good.
I don’t know what happens to dogs when they die—none of us do. I like to think he’s in a better place now, free from pain and running through a big yard like he did when he was younger. I took the following picture about this time last year. This is what I hope heaven looks like.
This is what I hope heaven looks like. Until we meet again, goodbye sweet Thor. Photo/Joe Domaleski
Thor, you’ve given us over twelve years of love and loyalty. You’ve earned your rest, sweet boy, and we’ll miss you more than words can say. Thank you for being the bestest boy we could ever have asked for.
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
It’s time for another article about Artificial Intelligence (AI). I get asked more about AI and analytics than just about any topic – so here’s an update. Looking back, it’s hard to believe it’s been a year since I wrote my first article about Artificial Intelligence (AI), detailing how we were using AI as a force multiplier for my business. At that time, in the fall of 2023, we were nearly one year into the new era of generative AI with the launch of OpenAI’s ChatGPT. Generative AI like ChatGPT seemed to come out of nowhere for most people and quickly became one of the hottest topics of the year.
The ability of generative AI to create new content, such as text and images, by learning patterns from existing data continues to amaze (and concern) people. Although my original article wasn’t necessarily earth-shattering, it did get the attention of many, and I was asked to give some interviews and presentations about the topic. Six months later in April 2024, I wrote a follow-up article since so many people were asking for my opinion about AI for small businesses. That brings us to today’s article, which logically follows from the previous two newspaper articles.
Yours truly holding a copy of the excellent book “Why Machines Learn The Elegant Math Behind Modern AI” by Anil Ananthaswamy. Purchased at a local bookstore — Scholar & Scribe in Fayetteville/Trilith. Photo/Joe Domaleski
First, a bit of personal history
Before diving into my top AI book picks, I think a personal update is in order since it will provide some context for my book selections. If you’re a regular reader of my column, feel free to skip this section since you’ve read about my background in math and computer science before. If not, the following may help establish my interest and background in AI.
Like most people, I have been amazed at what generative AI can do astonishingly well, but also at what it can’t do very well. Most generative AI models are based on artificial neural networks — something that was relatively new back in the early ’90s when I first encountered them (technical note: neural nets are based on earlier concepts like Rosenblatt’s perceptron, which dates back to 1958, and McCulloch & Pitts’ artificial neuron from 1943). I dabbled in some early neural network algorithms applied to financial markets while in graduate school at Georgia State University 30+ years ago.
Over the past year, I’ve become interested in AI once again, but this time in how it is applied to digital marketing. In order to break out of the hype and get up to speed on what’s new in AI, I took some online courses through Harvard University’s excellent CS50 program, with additional courses through Wharton Business School. I’ve been so intrigued by the subject that after talking to some colleagues in academia, I decided to apply for — and was accepted to — Georgia Tech to pursue another Master’s degree, this time in analytics. I’m having a great time so far, and right off the bat, we’re already studying AI, particularly machine learning algorithms. All of my undergraduate courses in statistics, linear algebra, probability, and calculus are finally being put to the test.
Reviewing basic concepts about neural networks as part of Dr. Kartik Hosanagar’s AI for Business course through UPENN’s Wharton Business School. Photo/Joe Domaleski
That brings me to my book picks for the year. I love to read, and I think it’s important to keep the mind sharp, not only with problem-solving but also with general reading. Once ChatGPT was out in the wild, bookshelves filled up with AI books — particularly digital bookshelves, where the barrier is low to publish something. There’s a lot of “junk” out there, some of it written 100% by AI, mostly to make a quick buck. One of the most popular AI books on Amazon right now is about how someone can become a “ChatGPT Millionaire.” Yeah, consider me skeptical.
My 2024 AI book picks were purposely selected from known academics who had a reputation before the current surge of interest in AI. Each of the authors is active in research, teaching, and communicating about AI. I’m aware there are some good books out there about AI that haven’t come from academia, but they are few and far between. Most of the authors whose books I picked don’t appear to be writing solely for financial reasons. Each of these books is available in both digital and print editions by respected publishers. All of the authors on my list are actively promoting their work, so it’s easy to find follow-up information from their research and writing.
My picks for top AI books in 2024
Co-Intelligence: The Surprising Power of Combining Human and Artificial Intelligence by Ethan Mollick (2024) Portfolio Books.
Dr. Stefano Puntoni interviews Dr. Ethan Mollick about Mollick’s new book Co-Intelligence, my top AI book pick for 2024. This was a screen shot of the online presentation that took place on 7/10/24. Photo/Joe Domaleski
My overall top AI book pick for 2024 is Co-Intelligence by Dr. Ethan Mollick. In this book, Mollick proposes four key principles for using AI as a virtual co-worker — what he calls “co-intelligence.” These principles include always inviting AI to the table, staying human in the loop, treating AI like a person (with clear roles), and assuming today’s AI is the worst version you’ll ever use. Mollick brings these concepts to life in a way that is both practical and engaging, making this a must-read for anyone integrating AI into their work. Mollick’s blog, One Useful Thing, is also a great resource that complements the ideas from the book. This is not a technical book, although he mentions some of the underlying concepts that make AI work. If you can only read one AI book this year — this is the one.
The Worlds I See: Journeying Through AI, Humanity, and the Future of Technology by Fei-Fei Li (December 2023) Flatiron Books.
The Worlds I See by Fei-Fei Li is one of the best non-fiction books I’ve read in years. This book could easily be read for pure enjoyment — even if one isn’t particularly interested in AI. Dr. Li does an excellent job of telling personal stories with a broad view of AI’s current and future impact. Her journey from childhood to becoming a leader in the AI world is inspiring, especially for someone like me who left academia during the so-called “AI winter” of the early ’90s and is now witnessing AI’s resurgence. This book offers a behind-the-scenes tour into the key technologies of AI and, more importantly, the people involved in them. Much like the book Chaos: The Making of a New Science did for me in the ’80s, The Worlds I See reawakens that sense of wonder about the future of AI. Dr. Li, often called the “Godmother of AI” for her ground-breaking work in image recognition, remains active in the field — particularly with ethics in AI.
The AI-Savvy Leader: Nine Ways to Take Back Control and Make AI Work for You by David De Cremer (2024) Harvard Business Review Press.
Dr. David De Cremer speaks about his new book The AI-Savvy Leader. This screen shot was taken during his online presentation which took place on 6/7/24. Photo/Joe Domaleski
Professor David De Cremer’s The AI-Savvy Leader offers a much-needed human-centric perspective on AI. While many books focus solely on the technology, De Cremer shifts the spotlight to the leaders responsible for steering AI implementation. He outlines nine actionable strategies to help leaders maintain control over AI’s integration into their businesses, with an emphasis on ethical considerations and fostering a learning culture. As a business owner, I appreciated how the book reinforces the importance of strong leadership in the AI era. AI can’t replace vision, integrity, or adaptability — it enhances them. This non-technical book is a must-read for any executive looking to leverage AI while staying true to core values.
Teaching with AI: Humanizing Learning in the Age of Artificial Intelligence by Jose A. Bowen & C. Edward Watson (2024) Johns Hopkins University Press.
Teaching with AI is a timely read, especially for educators looking to integrate AI into their classrooms. I appreciated the practical examples, sample prompts, and activities tailored for both teachers and students. Bowen’s and Watson’s intent is to make it easier to use AI in meaningful and accessible ways in the classroom. While some sections were a bit redundant (which may have been intentional, since that’s one way to learn), the overall content is highly valuable. As both an instructor and a student, I found this book personally relevant. For educators who still ban AI in classrooms, it’s time to reconsider. AI offers opportunities for mutual benefit to both teachers and students. Though the world of AI is rapidly evolving, Bowen and Watson do a great job of incorporating the latest research and technologies. Ironically, just after this book’s publication, Google released its NotebookLM AI offering for learning. Keep in mind that innovations are going to happen, and books will have a hard time keeping up. Consider following the authors on this list via social media and blogs to stay updated on their perspectives as new technologies emerge.
Why Machines Learn: Exploring the Boundaries of Artificial Intelligence by Anil Ananthaswamy (2024) Penguin Random House.
I’m still reading this excellent book that explores the math behind AI. Photo/Joe Domaleski
I’m still reading Why Machines Learn, but so far, it’s one of the best books I’ve read on the subject of AI. This book is likely to become my new favorite about AI once I finish it. Ananthaswamy’s book combines both the history of AI and the underlying math that makes it work. I’m a math nerd at heart, so this book speaks my language. Ironically, Ananthaswamy is the only author on my list who doesn’t have a PhD, but his book is the most academic and technically detailed of the bunch. He explores key mathematical and scientific concepts — like linear algebra, statistics, and calculus — that are the backbone of AI, and does so in a way that’s both accessible and thorough. This book is highly recommended for those with a technical background or a strong interest in STEM. In fact, it’s so comprehensive I think it could easily serve as an introductory undergraduate textbook on AI. I purchased this book as a print edition from my local bookstore, Scholar & Scribe in Fayetteville/Trilith.
Please support local bookstores when you can, even if they have to order THE books for you.
Honorable mentions
The following two books were published before 2024 but have aged quite well and are still worth reading.
Artificial Intelligence: A Guide for Thinking Humans by Melanie Mitchell (2019) Farrar, Straus and Giroux.
Dr. Mitchell is a Professor with the Santa Fe Institute and Originator of the Complexity Explorer platform, where I took some online courses about complexity science back in 2015 and 2016. Mitchell is an excellent communicator, both in class and in this fine book about AI. Her book was one of the first mainstream works to get really popular — and it did so well before ChatGPT came out. The book provides a great history of AI and explores topics that are still very relevant today. Mitchell has a healthy skepticism about some of AI’s purported capabilities, and her doubts are grounded in real-world research and experience. Much has happened since this book came out, and I understand it may be in the process of being updated. Also highly recommended is her award-winning book Complexity: A Guided Tour (2009) Oxford University Press.
A Human’s Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control by Kartik Hosanagar(2019) Viking.
Reading Professor Hosanagar’s book on my Kindle in downtown Fayetteville. Photo/Joe Domaleski
Earlier this year, I took Professor Hosanagar’s online course, Artificial Intelligence in Business, through Wharton Business School. It’s an outstanding course, and I highly recommend it to all business leaders. I enjoyed the course so much that I was inspired to read Hosanagar’s book. Although it was written before ChatGPT’s release, the material has aged very well, and the points made are still relevant — perhaps even more so today. Hosanagar has an easy-going writing style with a good sense of humor — something you don’t often find in books on AI. I’m hoping he writes another book soon, and I’ll definitely buy it if he does.
On my future reading list
I have three more books about AI that have been recommended to me and are on my list to read next. Now that I’m back in graduate school, I might have to slow down the rate at which I read these books, but I do intend to get to them in the next few months.
AI & I: An Intellectual History of Artificial Intelligence by Eugene Charniak (2024) MIT Press.
How to Teach AI: Weaving Strategies and Activities Into Any Content Area by Rachelle D. Poth (2024) International Society for Technology in Education (ISTE).
Nexus: A Brief History of Information Networks from the Stone Age to AI by Yuval Noah Harari (2024) Penguin Random House.
Summary
Read more books! It’s not lost on me that there are plenty of online articles, YouTube videos, and free courses about AI. I’d like to make the case that you supplement your AI diet with some longer-form content by reading good books on the subject. Avoid books that only appear in online form or have an author who doesn’t seem to have an online presence before 2023 (one of the many ways to spot a “fake” book).
Each of my book recommendations is highly readable, comes from a respected authority, and explores different aspects of AI — history, algorithms, applications, ethics, learning, and even math. You’ll notice that some of the authors seem to be “pro-AI,” while others are a little less enthusiastic. It’s good to have a variety of perspectives on things — including AI. None of the authors think AI is going to take over the world, and neither do I — but we are in for some interesting times.
Have you read any good books on AI this year that you think I should add to the list? I’d love to hear your feedback below or on my goodreads page.
NOTE – A slightly different version of this article was published on my personal blog as My Top Picks of Books about AI for 2024 (https://blog.marketingdatascience.ai)
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
It’s no secret that I’m not a die-hard football fan, just ask my family. Go ahead and take away my “man card,” but I didn’t grow up really paying much attention to football. I was a runner in high school, and the football guys were several notches above me in the social pecking order. As I’ve gotten older, I’ve paid a little bit more attention to football, especially the thrill of live sports—when the team on the field is one I care about. My son started playing football in middle school, and that carried over to high school when he played for Whitewater High School. As the team treasurer for the Whitewater Touchdown Club (booster club) and part-time game announcer, I started to develop more interest in football. I think most parents take an interest in their kids’ sports.
With our family at a GSU football game. (LR) Son Stephen, daughter Alex, son-in-law Connor, Mary Catherine, and me. Photo/Joe Domaleski
As an undergrad in the 1980s, I attended North Georgia College, as it was known back then. It was a much smaller school compared to the University of North Georgia today, and while we didn’t have a college football team, we enjoyed intramural football. In the early 90s I was a grad student at Georgia State University (GSU), which also didn’t have a football team at the time. That changed in 2010 when GSU launched its football program, and they now play in a new stadium that was once the Olympic Stadium and later home to the Atlanta Braves. I’ve been to a few GSU games since then, and they’re always a lot of fun.
While we’re on the subject of GSU Football, something quite interesting has recently happened in college football that has Dawg fans scratching their heads. In an unexpected twist, GSU beat Vanderbilt, who then went on to beat Alabama, who, as we all know, recently defeated UGA. So, in this strange world of college football upsets, you could say that Georgia State has, in a roundabout way, edged closer to the Bulldogs than anyone might have expected. It’s these kinds of twists that keep college football interesting. Pro football? Not so much (sorry Falcons fans).
Don’t show this to my new Georgia Tech family. Pictured here with Colin Martin, friend and former CEO of the Fayette Chamber. Photo/Joe Domaleski
Speaking of UGA, I’ve been known to root for the Dawgs over the years. After all, they’ve consistently fielded competitive teams and have earned their place among college football’s elite. My younger brother Chris attended UGA, many of my friends went to UGA, and one of my Fraternity brothers is currently a Dean at UGA. I’ve attended several UGA games, and there’s nothing quite like the excitement of a packed Sanford Stadium on game day. From the Redcoat Marching Band hyping up the crowd to the chants of “Go Dawgs,” the atmosphere is a lot of fun. Having 90,000-plus fans take over Athens, GA on game day and cheering their Dawgs is an experience you can’t replicate on TV. Even if you’re not a die-hard fan, being part of that sea of red and black is something special. Over the years, I’ve taken in some unforgettable moments at those games, and even though I’m not glued to the TV every Saturday, I always keep up with how the Dawgs are doing. And let’s face it, in Georgia, it’s hard not to get swept up in the excitement of UGA football season.
But now, as a middle-aged graduate student, I’m back in school at Georgia Tech, working toward another Master’s degree. Returning to a college campus at this stage in life has been quite an experience, and I’ve made it a point to take in all that Georgia Tech has to offer. I’ve cheered on UGA in the past, but now it’s time to embrace my new school – Georgia Tech. As a student, I joined the Yellow Jacket Club to get season tickets, but I wasn’t quite sure about sitting in the student section—didn’t want to be mistaken for someone’s parent (or grandparent!). So, I upgraded to some premium tickets on the 50-yard line to attend my first-ever home game last Saturday with my wife, Mary Catherine.
Georgia Tech football pre-game Helluva Block Party in front of Tech Tower. Photo/Joe Domaleski
Since it was a night game—and well past our usual bedtime—we debated whether to go, but ultimately decided to go to the game. We arrived at Georgia Tech a few hours early to soak in the pre-game atmosphere. The Helluva Block Party was in full swing, giving us the perfect opportunity to walk around campus and enjoy the festivities. There was a concert going on with country music star Lauren Alaina, a Georgia native. After taking that in, we walked by Tech Tower on our way to the student center and the lawn at Tech Green. Near the Kessler Campanile fountain, we listened to the alumni marching band play. Part of their repertoire included a rendition of the Budweiser Song, which I was told is a Georgia Tech tradition. Soon, the student marching band joined in, adding to the fun.
About an hour before kickoff, the bands marched toward the stadium, and naturally, we followed. The crowds weren’t as large as what you’d see at UGA games, which made it much easier to get around. We were able to enter the stadium with no wait, which was a nice change of pace. Bobby Dodd Stadium, one of the oldest college football stadiums, has undergone renovations over the years, but you can still feel the history and tradition embedded in the place. It’s smaller than UGA’s Sanford Stadium, but that’s something we actually liked. Even when we headed to the concessions, there were no lines, so we grabbed refreshments and made our way to our seats on the 50-yard line.
Joe and Mary Catherine Domaleski on the 50-yard line at the Georgia Tech vs. Duke home game on 10/5/24. Photo/Joe Domaleski
We got to our seats and started chatting with the folks around us, which was really enjoyable. As I had been told from other Tech alumni, most of the people in our section were around our age, so we fit right in. The student section, though, was a whole different story—it’s over on the north end, packed with the energy of college undergrads. Had I sat over there with my student ticket, I’m not sure I could have kept up with the energy level! We were on the west side, facing east toward the Atlanta skyline, which made for a pretty cool view. As I looked out over the stadium, with the skyline shining behind it, I couldn’t help but feel like I was part of something special. It was one of those perfect fall nights in Atlanta, where the weather, the company, and the excitement of the crowd all came together seamlessly.
About 30 minutes before kickoff, the bands kicked things up again, and you could feel the excitement building. Here’s a short video I took before the start of the game, featuring the band, cheerleaders, and, of course, the Ramblin’ Wreck—a 1930 Ford Model A that’s been Tech’s mascot for ages—making their grand entrance with the team onto the field. Seeing that old car roll out, with the crowd going wild and the music blasting, was one of those cool moments that made me feel right at home at Georgia Tech.
[su_youtube url=”https://www.youtube.com/watch?v=Xb9jd-HlJxU?si=6PA4O_YFOXvCXxka” title=”Georgia Tech vs. Duke game opening on 10/5/24 at Bobby Dodd Stadium.”]
The game was a blast—two pretty evenly matched teams making it fun to watch from start to finish. Georgia Tech and Duke kept things close, which kept the game that much more interesting to watch. The band put on a great halftime show, and during the break, I had a chance to catch up with some old friends from North Georgia – Jim and Lee Glover. It was great seeing them again. Their son had just graduated from Georgia Tech. We spent some time swapping stories about the good ol’ days and talking about how much things have changed since we were in college at North Georgia.
Joe & Mary Catherine Domaleski catch up with Lee & Jim Glover. Joe went to North Georgia College (UNG) with them back in the 80’s. Photo/Joe Domaleski
Once the second half got going, the intensity really ramped up. Both teams were giving it everything they had, and for a while, it felt like the game could go either way. The crowd stayed engaged, and you could feel the energy building as we headed into the fourth quarter. Tech’s defense came through when it mattered most, making some big plays to help secure the win. When the final whistle blew, the stadium erupted, and it felt great to be a part of that moment—even if we’re not your typical football fans.
Will we be back? Absolutely.
The whole night was so much fun that we’re already looking forward to the next game. There’s something special about live football—the camaraderie, the excitement, and the way it brings people together. As a middle-aged grad student, I’m proud to be part of my new Tech family, and it’s impossible not to get swept up in the excitement.
Mary Catherine and Joe enjoy a perfect fall evening in Atlanta at the Georgia Tech game on 10/5/24. Photo/Joe Domaleski
So now I have to ask—how many Georgia Tech fans are out there? If you haven’t been to a Tech football game yet, I highly recommend it. And if you have, well, you know exactly what I’m talking about.
Go Georgia Tech Yellow Jackets. Sting ’em. 🐝
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
We were spared, but many of our friends were not. You know what I’m talking about—Hurricane Helene. Last week, Helene ravaged Florida, Georgia, Tennessee, North Carolina, and South Carolina. It’s hard to see the images and videos of the devastation. Many areas will never be the same. There’s a good chance many of you have friends in the affected areas. As I write this article, recovery efforts are underway.
Before the storm came ashore on Thursday, September 26, we double-checked our preparations here at home in Fayette County. Based on the stock levels at local stores, it looks like many of you made preparations ahead of time, and that’s good. Two months ago, I shared my thoughts about emergency preparations, and it’s worth a read (or re-read). It’s important to have the essentials covered ahead of time.
During the night of 9/26 and the early morning hours of 9/27, I was running a radio net for Georgia Emergency Management and Homeland Security Agency (GEMA/HS) as a volunteer with the Georgia AuxComm program. Part of my job was to take field reports that came in over the radio. As I worked my radio, I also monitored two systems designed for emergency response personnel—WebEOC, which is used for coordination between emergency management agencies in Georgia, and NWSChat, which is used by the National Weather Service to communicate with various partner organizations. Both systems are restricted “back channel” methods of communication and coordination. I experienced two emotions as I watched the reports come in.
Watching the storm track of Hurricane Helen in the very early morning hours of Thursday, 9/27/24. Notice how the storm was starting to track more towards the east heading straight for Augusta. Photo/Joe Domaleski
First, there was a sense of relief. Around 3 a.m., I noticed on the NWS system that the storm was tracking more toward the east than originally forecasted. Although it was raining heavily here in Fayette County, it became obvious that our immediate area would be largely spared. Unfortunately, that sense of relief was offset by a sense of growing dread. Around the same time, over on the GEMA/HS system, field reports were coming in that were shocking—entire counties were going dark—no power, internet, or cell service. Many 911 systems went down, and a few radio towers collapsed. I’m not allowed to divulge specifics, but many of the situations have now been reported by the news media. It’s simply shocking that in 2024, a city as large as Augusta and a county like Richmond, adjacent to the state-of-the-art Fort Eisenhower, could go dark with very few routes to get in or out of the area.
Things are so bad, that some of my ham radio friends from AuxComm were airlifted into affected areas over the weekend. They were flown in Georgia State Patrol helicopters for speed and safety, since many roads are still blocked. Their mission is to help restore communications around the state. Just before I started typing up this article, I was on a conference call with our team and they’ve completed one round of restorations and are flying to new areas tonight . You can watch a video of it below. The ham radio volunteers are the ones not wearing flight suits. The boxes they’re handling contain communications equipment.
What would you do if our grid went down and you were unable to travel out of this area?
Although food, water, and shelter are of paramount importance, so is communication. How would you let loved ones know you’re okay? If you weren’t in the affected area but wanted to check on loved ones who were, how would you do that? In this article, I’m going to share some specific ways you could communicate when the grid goes down. By “grid,” I mean phone lines, cellular service, internet, and power. When one or more of those fail, that’s a “grid down” situation.
You already know I’m a fan of amateur (ham) radio communications. Simply stated, it just works when everything else fails. It’s still a viable means of communication and is very resilient to infrastructure outages. Earlier this year, I wrote an article about it entitled – “If the grid goes down, amateur (ham) radio works when all else fails“. Ironically, on Saturday, I was teaching a pre-planned “ham cram” class for Fayette County Parks & Rec to help people get licensed. The timing of the class and its relevance couldn’t be better. We’ll explore some ways ham radio can be used, but we’ll also consider other methods. Here’s a short video of our class.
Ham Radio: The Ultimate Backup
As I mentioned earlier, I’m a big advocate for amateur (ham) radio, and it’s not just because I enjoy the hobby. During Hurricane Helene, ham radio operators played a critical role in coordinating communications services and relaying vital information when all other systems failed. Ham radio doesn’t rely on the grid—no internet, cell towers, or phone lines required. With basic equipment and a license, you can communicate over long distances when everything else is down. For those of you who want to ensure you’re never completely cut off, learning ham radio and getting licensed is one of the best investments you can make. I always have a radio with me and have personally used it when I was out of cell phone range during a car breakdown in the mountains. If you want more information, leave me a comment below. Even if you aren’t a ham radio operator, you probably know one who might be able to help. It’s one reason I’m so vocal about it—I want people to know I’m here to help if I can.
FRS and GMRS: Short-Range Solutions
While ham radio is the go-to for both long-range and short-range communications, Family Radio Service (FRS) and General Mobile Radio Service (GMRS) radios are excellent for short-range, local communication. These radios don’t require any special skills, and FRS radios, in particular, are unlicensed and easy to use. GMRS radios have a longer range but do require a license. If you’re looking for an easy way to stay in touch with neighbors or within a small area during a crisis, having a set of these radios on hand is a smart move. You can buy them at many local stores. Be sure to buy extra batteries and test them out BEFORE you actually need to use them in an emergency situation.
Text and Email: Limited but Reliable
Even when the grid is down, there’s a chance that text messaging might still work. Texts require less bandwidth than voice calls, meaning they often get through, even with weak signals. If you find yourself in a disaster zone with poor service, try sending a text first. It may be delayed, but it could still go through eventually.
Similarly, email can work if you find a way to access the internet. If you have a data connection on a cell network, that’s ideal, but oftentimes, that’s one of the first things to fail. You might be able to locate a public Wi-Fi location that’s still active. We’ll talk about that below. Another way to send/receive email is Winlink, which uses ham radio as a type of modem (remember those?) for email delivery over radio. APRS is another amateur radio technology that can be used to send “text messages” over the airwaves.
Finding Wi-Fi Hotspots: Your Connection to the Outside World
When cell service is down, finding a public Wi-Fi hotspot could be your lifeline. Libraries, coffee shops, hospitals, schools, and public buildings with backup generators often have Wi-Fi available, even when the power grid is down. Knowing where to find these hotspots can make all the difference when trying to send an email or use social media for updates. If you prepare ahead of time by identifying Wi-Fi hotspots in your area and downloading offline maps, you’ll have a better chance of staying connected during a prolonged outage. I have a friend right now who’s in the Augusta area. She doesn’t have access to cell service or power but is within walking distance of a facility that has a generator going and active Wi-Fi. My guess is that the Wi-Fi is connected to a satellite Internet service that is working. She’s using it to send updates through social media, which is how I knew about her situation.
Social Media: Staying Informed and Connected
When you can find a working internet connection, social media can be a powerful tool for both receiving and distributing information. Platforms like Facebook, Twitter, and Nextdoor are frequently updated with real-time information from communities, relief organizations, and emergency services. During disasters, these platforms can help you locate shelters, communicate with authorities, or find out about ongoing relief efforts. Just remember that social media is only useful when you have internet access, so it’s best to have multiple backup plans for communication.
U.S. Mail: The Old-Fashioned Lifeline
Until recently, I would’ve recommended the U.S. Mail as a resilient, old-school way to get messages out of an affected area. With well-publicized failures of local post offices and the new Fairburn sorting facility, I’m a little reluctant to list this method. I’ll leave it in here for now, but know that I’ve also experienced bad delays and outright non-delivery of mail. If you’re unable to communicate electronically, sending a letter or postcard could still help you reach loved ones. While it’s slower than digital communications, the postal service was designed to be a resilient option when the grid is down. Hopefully, service will improve in the future. In the meantime, maybe carrier pigeon would be more reliable than the U.S. Mail.
Red Cross and Emergency Services: Reconnecting Families
During and after disasters, the American Red Cross and local emergency services often set up special communication networks to help displaced families stay in contact. Many shelters offer these services, which can help you let others know you’re safe or check on loved ones in affected areas. The Red Cross also has online systems, like its “Safe and Well” program, which helps reunite families during disasters. If you’re trying to locate loved ones in an affected area—or—get the word out that you’re okay, consider looking into it.
Satellite Internet: Restoring Connectivity from the Sky
In recent years, satellite internet services like Starlink have become game changers for restoring internet access in disaster-stricken areas. Unlike traditional internet, which relies on land-based infrastructure, satellite internet beams connectivity directly from satellites in low Earth orbit to user terminals on the ground. This allows for high-speed internet access in areas where power lines, cell towers, and fiber optic cables have been damaged or destroyed. During emergencies, satellite internet can help coordinate relief efforts, enable video calls, and support real-time updates. Starlink, in particular, is actively being deployed right now by GEMA/HS as part of the Hurricane Helene emergency response. For organizations and individuals looking to ensure uninterrupted internet access during a crisis, satellite internet is becoming an increasingly viable solution.
Satellite Phones: Reliable Communication from Anywhere
When landline and cellular systems fail, satellite phones provide a reliable way to stay connected, even in the most remote or disaster-stricken areas. Unlike cell phones, satellite phones communicate directly with orbiting satellites, bypassing damaged or non-functional terrestrial infrastructure like cell towers and power lines. While satellite phones can be expensive and require service subscriptions, they’re very reliable for emergency communication. Rescue teams, government agencies, and individuals in disaster zones often rely on satellite phones to relay critical information. If you’re preparing for a worst-case scenario, a satellite phone can ensure you’re never completely cut off from the outside world. As the technology has advanced, the pricing of satellite phones has actually made them affordable for private citizens like you and me.
Satellite Messaging Devices: Texting When There’s No Signal
For those who don’t need full satellite phone capabilities, satellite messaging devices like SPOT and Garmin inReach offer a simpler, more affordable solution. These devices allow you to send text messages through satellites, even when there’s no cell service or internet available. They are perfect for sending quick check-ins to loved ones or emergency messages to authorities. Some models, like the Garmin inReach, even allow for two-way communication and GPS tracking. Subscription plans are usually required, but the cost is far lower than satellite phones, making them a practical option for staying in touch during disasters or remote travel. Newer models of iPhones also have an emergency SOS via satellite feature.
Drones for Message Delivery: Reaching Remote or Cut-Off Areas
In recent years, drones have emerged as both a weapon and a tool for helping deliver vital supplies and messages to areas cut off by disasters. Equipped with cameras and small containers, drones can deliver physical messages, medical supplies, or even Wi-Fi routers to areas where traditional routes are blocked. For instance, after major hurricanes, drones have been used to assess damage and deliver aid to isolated communities. While drone usage in emergencies is still developing, they offer a promising way to bridge communication gaps when roads are impassable or infrastructure is severely damaged. As the technology advances, drones may become a standard tool in disaster response.
Field Expedient Methods: Low-Tech Solutions in Crisis
When high-tech communication methods are unavailable, sometimes the simplest solutions work best. Field expedient methods like community bulletin boards and public announcement systems can play a role in maintaining communication in a grid-down situation. After disasters, many communities set up physical message boards in public areas, allowing residents to post updates, request help, or leave messages for loved ones. Similarly, portable PA systems or bullhorns can be used to broadcast vital information when other communication channels are unavailable. While these low-tech methods lack the speed and range of digital tools, they are often among the most effective ways to get critical information to people in affected areas. I’ve even seen examples where people hold up signs saying they’re okay while a news crew films them in an affected area.
GEMA/HS State Operations Center (SOC) with Emergency Operations Communications Manager/ESF2 Lead Greg Smith. Photo/Joe Domaleski
Ensuring You’re Never Out of Touch
In times of disaster, staying connected can be a matter of survival. From ham radio and satellite phones to drones and Wi-Fi hotspots, there are numerous ways to maintain communication when the grid goes down. Each method has its strengths—ham radio for “when all else fails” versatile radio communication, FRS and GMRS for local point-to-point communications, satellite messaging for remote updates, and even low-tech options like field bulletin boards and signs. The key is to have a mix of tools ready, ensuring you can stay in touch with loved ones or emergency services when traditional infrastructure fails.
The devastation left by Hurricane Helene is tragic. It’s a reminder that we can’t take modern conveniences like cell phones and the internet for granted. Now is the time to get prepared! There’s lots of ways to do that by getting a ham radio license (or locating hams in your area), getting familiar with alternate communications methods, or purchasing a satellite phone or internet system. And don’t overlook old-school, low-tech methods of communication like bulletin boards or handwritten messages—they can still be vital in a crisis. Over the past few days we’ve seen how quickly communications can fail and stay offline for an extended period of time. Don’t wait for the next storm to realize how essential these systems are. Take the steps now to ensure you’re ready for whatever comes next.
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
