We were spared, but many of our friends were not. You know what I’m talking about—Hurricane Helene. Last week, Helene ravaged Florida, Georgia, Tennessee, North Carolina, and South Carolina. It’s hard to see the images and videos of the devastation. Many areas will never be the same. There’s a good chance many of you have friends in the affected areas. As I write this article, recovery efforts are underway.
Before the storm came ashore on Thursday, September 26, we double-checked our preparations here at home in Fayette County. Based on the stock levels at local stores, it looks like many of you made preparations ahead of time, and that’s good. Two months ago, I shared my thoughts about emergency preparations, and it’s worth a read (or re-read). It’s important to have the essentials covered ahead of time.
During the night of 9/26 and the early morning hours of 9/27, I was running a radio net for Georgia Emergency Management and Homeland Security Agency (GEMA/HS) as a volunteer with the Georgia AuxComm program. Part of my job was to take field reports that came in over the radio. As I worked my radio, I also monitored two systems designed for emergency response personnel—WebEOC, which is used for coordination between emergency management agencies in Georgia, and NWSChat, which is used by the National Weather Service to communicate with various partner organizations. Both systems are restricted “back channel” methods of communication and coordination. I experienced two emotions as I watched the reports come in.
Watching the storm track of Hurricane Helen in the very early morning hours of Thursday, 9/27/24. Notice how the storm was starting to track more towards the east heading straight for Augusta. Photo/Joe Domaleski
First, there was a sense of relief. Around 3 a.m., I noticed on the NWS system that the storm was tracking more toward the east than originally forecasted. Although it was raining heavily here in Fayette County, it became obvious that our immediate area would be largely spared. Unfortunately, that sense of relief was offset by a sense of growing dread. Around the same time, over on the GEMA/HS system, field reports were coming in that were shocking—entire counties were going dark—no power, internet, or cell service. Many 911 systems went down, and a few radio towers collapsed. I’m not allowed to divulge specifics, but many of the situations have now been reported by the news media. It’s simply shocking that in 2024, a city as large as Augusta and a county like Richmond, adjacent to the state-of-the-art Fort Eisenhower, could go dark with very few routes to get in or out of the area.
Things are so bad, that some of my ham radio friends from AuxComm were airlifted into affected areas over the weekend. They were flown in Georgia State Patrol helicopters for speed and safety, since many roads are still blocked. Their mission is to help restore communications around the state. Just before I started typing up this article, I was on a conference call with our team and they’ve completed one round of restorations and are flying to new areas tonight . You can watch a video of it below. The ham radio volunteers are the ones not wearing flight suits. The boxes they’re handling contain communications equipment.
What would you do if our grid went down and you were unable to travel out of this area?
Although food, water, and shelter are of paramount importance, so is communication. How would you let loved ones know you’re okay? If you weren’t in the affected area but wanted to check on loved ones who were, how would you do that? In this article, I’m going to share some specific ways you could communicate when the grid goes down. By “grid,” I mean phone lines, cellular service, internet, and power. When one or more of those fail, that’s a “grid down” situation.
You already know I’m a fan of amateur (ham) radio communications. Simply stated, it just works when everything else fails. It’s still a viable means of communication and is very resilient to infrastructure outages. Earlier this year, I wrote an article about it entitled – “If the grid goes down, amateur (ham) radio works when all else fails“. Ironically, on Saturday, I was teaching a pre-planned “ham cram” class for Fayette County Parks & Rec to help people get licensed. The timing of the class and its relevance couldn’t be better. We’ll explore some ways ham radio can be used, but we’ll also consider other methods. Here’s a short video of our class.
Ham Radio: The Ultimate Backup
As I mentioned earlier, I’m a big advocate for amateur (ham) radio, and it’s not just because I enjoy the hobby. During Hurricane Helene, ham radio operators played a critical role in coordinating communications services and relaying vital information when all other systems failed. Ham radio doesn’t rely on the grid—no internet, cell towers, or phone lines required. With basic equipment and a license, you can communicate over long distances when everything else is down. For those of you who want to ensure you’re never completely cut off, learning ham radio and getting licensed is one of the best investments you can make. I always have a radio with me and have personally used it when I was out of cell phone range during a car breakdown in the mountains. If you want more information, leave me a comment below. Even if you aren’t a ham radio operator, you probably know one who might be able to help. It’s one reason I’m so vocal about it—I want people to know I’m here to help if I can.
FRS and GMRS: Short-Range Solutions
While ham radio is the go-to for both long-range and short-range communications, Family Radio Service (FRS) and General Mobile Radio Service (GMRS) radios are excellent for short-range, local communication. These radios don’t require any special skills, and FRS radios, in particular, are unlicensed and easy to use. GMRS radios have a longer range but do require a license. If you’re looking for an easy way to stay in touch with neighbors or within a small area during a crisis, having a set of these radios on hand is a smart move. You can buy them at many local stores. Be sure to buy extra batteries and test them out BEFORE you actually need to use them in an emergency situation.
Text and Email: Limited but Reliable
Even when the grid is down, there’s a chance that text messaging might still work. Texts require less bandwidth than voice calls, meaning they often get through, even with weak signals. If you find yourself in a disaster zone with poor service, try sending a text first. It may be delayed, but it could still go through eventually.
Similarly, email can work if you find a way to access the internet. If you have a data connection on a cell network, that’s ideal, but oftentimes, that’s one of the first things to fail. You might be able to locate a public Wi-Fi location that’s still active. We’ll talk about that below. Another way to send/receive email is Winlink, which uses ham radio as a type of modem (remember those?) for email delivery over radio. APRS is another amateur radio technology that can be used to send “text messages” over the airwaves.
Finding Wi-Fi Hotspots: Your Connection to the Outside World
When cell service is down, finding a public Wi-Fi hotspot could be your lifeline. Libraries, coffee shops, hospitals, schools, and public buildings with backup generators often have Wi-Fi available, even when the power grid is down. Knowing where to find these hotspots can make all the difference when trying to send an email or use social media for updates. If you prepare ahead of time by identifying Wi-Fi hotspots in your area and downloading offline maps, you’ll have a better chance of staying connected during a prolonged outage. I have a friend right now who’s in the Augusta area. She doesn’t have access to cell service or power but is within walking distance of a facility that has a generator going and active Wi-Fi. My guess is that the Wi-Fi is connected to a satellite Internet service that is working. She’s using it to send updates through social media, which is how I knew about her situation.
Social Media: Staying Informed and Connected
When you can find a working internet connection, social media can be a powerful tool for both receiving and distributing information. Platforms like Facebook, Twitter, and Nextdoor are frequently updated with real-time information from communities, relief organizations, and emergency services. During disasters, these platforms can help you locate shelters, communicate with authorities, or find out about ongoing relief efforts. Just remember that social media is only useful when you have internet access, so it’s best to have multiple backup plans for communication.
U.S. Mail: The Old-Fashioned Lifeline
Until recently, I would’ve recommended the U.S. Mail as a resilient, old-school way to get messages out of an affected area. With well-publicized failures of local post offices and the new Fairburn sorting facility, I’m a little reluctant to list this method. I’ll leave it in here for now, but know that I’ve also experienced bad delays and outright non-delivery of mail. If you’re unable to communicate electronically, sending a letter or postcard could still help you reach loved ones. While it’s slower than digital communications, the postal service was designed to be a resilient option when the grid is down. Hopefully, service will improve in the future. In the meantime, maybe carrier pigeon would be more reliable than the U.S. Mail.
Red Cross and Emergency Services: Reconnecting Families
During and after disasters, the American Red Cross and local emergency services often set up special communication networks to help displaced families stay in contact. Many shelters offer these services, which can help you let others know you’re safe or check on loved ones in affected areas. The Red Cross also has online systems, like its “Safe and Well” program, which helps reunite families during disasters. If you’re trying to locate loved ones in an affected area—or—get the word out that you’re okay, consider looking into it.
Satellite Internet: Restoring Connectivity from the Sky
In recent years, satellite internet services like Starlink have become game changers for restoring internet access in disaster-stricken areas. Unlike traditional internet, which relies on land-based infrastructure, satellite internet beams connectivity directly from satellites in low Earth orbit to user terminals on the ground. This allows for high-speed internet access in areas where power lines, cell towers, and fiber optic cables have been damaged or destroyed. During emergencies, satellite internet can help coordinate relief efforts, enable video calls, and support real-time updates. Starlink, in particular, is actively being deployed right now by GEMA/HS as part of the Hurricane Helene emergency response. For organizations and individuals looking to ensure uninterrupted internet access during a crisis, satellite internet is becoming an increasingly viable solution.
Satellite Phones: Reliable Communication from Anywhere
When landline and cellular systems fail, satellite phones provide a reliable way to stay connected, even in the most remote or disaster-stricken areas. Unlike cell phones, satellite phones communicate directly with orbiting satellites, bypassing damaged or non-functional terrestrial infrastructure like cell towers and power lines. While satellite phones can be expensive and require service subscriptions, they’re very reliable for emergency communication. Rescue teams, government agencies, and individuals in disaster zones often rely on satellite phones to relay critical information. If you’re preparing for a worst-case scenario, a satellite phone can ensure you’re never completely cut off from the outside world. As the technology has advanced, the pricing of satellite phones has actually made them affordable for private citizens like you and me.
Satellite Messaging Devices: Texting When There’s No Signal
For those who don’t need full satellite phone capabilities, satellite messaging devices like SPOT and Garmin inReach offer a simpler, more affordable solution. These devices allow you to send text messages through satellites, even when there’s no cell service or internet available. They are perfect for sending quick check-ins to loved ones or emergency messages to authorities. Some models, like the Garmin inReach, even allow for two-way communication and GPS tracking. Subscription plans are usually required, but the cost is far lower than satellite phones, making them a practical option for staying in touch during disasters or remote travel. Newer models of iPhones also have an emergency SOS via satellite feature.
Drones for Message Delivery: Reaching Remote or Cut-Off Areas
In recent years, drones have emerged as both a weapon and a tool for helping deliver vital supplies and messages to areas cut off by disasters. Equipped with cameras and small containers, drones can deliver physical messages, medical supplies, or even Wi-Fi routers to areas where traditional routes are blocked. For instance, after major hurricanes, drones have been used to assess damage and deliver aid to isolated communities. While drone usage in emergencies is still developing, they offer a promising way to bridge communication gaps when roads are impassable or infrastructure is severely damaged. As the technology advances, drones may become a standard tool in disaster response.
Field Expedient Methods: Low-Tech Solutions in Crisis
When high-tech communication methods are unavailable, sometimes the simplest solutions work best. Field expedient methods like community bulletin boards and public announcement systems can play a role in maintaining communication in a grid-down situation. After disasters, many communities set up physical message boards in public areas, allowing residents to post updates, request help, or leave messages for loved ones. Similarly, portable PA systems or bullhorns can be used to broadcast vital information when other communication channels are unavailable. While these low-tech methods lack the speed and range of digital tools, they are often among the most effective ways to get critical information to people in affected areas. I’ve even seen examples where people hold up signs saying they’re okay while a news crew films them in an affected area.
GEMA/HS State Operations Center (SOC) with Emergency Operations Communications Manager/ESF2 Lead Greg Smith. Photo/Joe Domaleski
Ensuring You’re Never Out of Touch
In times of disaster, staying connected can be a matter of survival. From ham radio and satellite phones to drones and Wi-Fi hotspots, there are numerous ways to maintain communication when the grid goes down. Each method has its strengths—ham radio for “when all else fails” versatile radio communication, FRS and GMRS for local point-to-point communications, satellite messaging for remote updates, and even low-tech options like field bulletin boards and signs. The key is to have a mix of tools ready, ensuring you can stay in touch with loved ones or emergency services when traditional infrastructure fails.
The devastation left by Hurricane Helene is tragic. It’s a reminder that we can’t take modern conveniences like cell phones and the internet for granted. Now is the time to get prepared! There’s lots of ways to do that by getting a ham radio license (or locating hams in your area), getting familiar with alternate communications methods, or purchasing a satellite phone or internet system. And don’t overlook old-school, low-tech methods of communication like bulletin boards or handwritten messages—they can still be vital in a crisis. Over the past few days we’ve seen how quickly communications can fail and stay offline for an extended period of time. Don’t wait for the next storm to realize how essential these systems are. Take the steps now to ensure you’re ready for whatever comes next.
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
On September 17, 1994, Mary Catherine Mercer and I stood at the altar of the First United Methodist Church in Atlanta, vowing to spend our lives together. With her older brother Rev. Frank Mercer officiating, we promised to spend our lives together to care for each other through sickness and health, to support each other through poverty and wealth, and to love and cherish each other. Frank even encouraged us to be fruitful and multiply, which we did with our (now) three grown children—Alex (Alexandria), Tori (Victoria), and Stephen. Thirty years of wedded bliss, right?
Our Wedding Day on September 17, 1994. Cutting the cake at the Georgia Terrace Hotel. Photo/Rene Bidez
When I met Mary Catherine, we were both working in the new Marriott Marquis I office building in downtown Atlanta. Yes, it was an office romance. We were both working in the insurance business. I was a brand-new agent with MassMutual Insurance, and she was an administrative assistant for one of the senior agents. I was a sucker for her blonde hair, blue eyes, and that smile. Man, that smile. She lit up a room and still does.
It seems like just yesterday, and yet thirty years have gone by. Over the years, we’ve navigated the highs and lows of life, raised our children, built a business, and shared many adventures together. In celebration of our 30th anniversary, I told her I was going to write this article and asked what I should write about. She said that our life history is already all over social media, so maybe we should share some tips for other people in long-term relationships. Although this is being written from the perspective of a middle-aged, heterosexual couple, I suppose these tips could apply to anyone in a long-term relationship, no matter how non-traditional the relationship.
“Love is a choice you make every day.”
– Dr. Gary Chapman
Here’s our list of five things that have been cornerstones of our relationship—things that have kept us grounded, connected, and in love.
Commitment to the relationship through sickness and health, poverty and wealth. It’s easy to say the words when everything is perfect, but the true strength of the marriage vows is tested when life throws challenges your way. Over the years, we’ve faced our share of ups and downs—financial stress, health scares, and the everyday trials of raising children and running a business. We almost lost it all—and each other—during the Great Recession of 2010–2011. Despite the challenges, we’ve always come back stronger and remained committed to the promise we made to each other 30 years ago. Our marriage is built on commitment—to our families, to each other, and to our Lord.
Open communication during good times and bad. Communication is often cited as the key to any successful relationship, and we couldn’t agree more. It sounds easy, but it’s not. Feelings and distractions often get in the way. We try to make time to communicate in a variety of ways—text messages, shared memes, phone calls, in-person chats, and even amateur (ham) radio—yes, we both have our radio licenses! Being open and honest with each other—whether it’s about our worries, dreams, or just how the day went—has strengthened our bond. When times are tough, there’s a tendency to clam up. It’s important to keep those lines of communication open. No one is a mind reader, no matter how long they’ve been married.
Assuming the best intentions from each other. One of the greatest gifts we try to give each other is the benefit of the doubt. We try hard to assume the best in each other, even when things are stressful or we’re in disagreement. It’s not easy, and some of our worst arguments have been over the pettiest of issues. Trusting that your partner has your best interests at heart can prevent small misunderstandings from becoming larger issues. We believe in giving each other grace. We’re both on the same team, working toward the same goals.
A sense of humor and not taking life too seriously. Marriage is hard work, but it doesn’t have to be serious all the time. We love to laugh and have a good time. Mary Catherine gets this sense of joy and humor from her late mother and is naturally better at this than I am. I have a certain gravitas that is tempered by her joy. Laughter truly is the best medicine, and it’s allowed us to get through difficult times together. We’ve learned to laugh at ourselves, find humor in life’s little absurdities, and not take everything too seriously—unless we have to. Again, she’s better at this than me, and it’s probably why God put Mary Catherine in my life. A shared sense of humor has lightened the load on more than one occasion, reminding us that even in the toughest times, there’s joy to be found.
Enjoying adventures together. Life is an adventure, and we’ve had plenty of them together. From raising kids to starting a business, from travel to quiet weekends at home and even Dragon Con, we’ve made it a point to enjoy life’s journey side by side. I don’t like to sit still, and that desire to go on adventures has been a big part of our marriage. I think it’s rubbed off on our kids, too. Our adventures haven’t always been grand, but they’ve been meaningful because we’ve experienced them together. It’s those shared moments—big and small—that have brought us closer and created a lifetime of memories. Starting and running a business together has definitely given us a sense of adventure!
“A marriage, or any relationship, works best when treated as a covenant, not a contract. Grace comes when both parties give more than they receive.” – Philip Yancey
In a previous article, I mentioned the Five Love Languages. You might recall that mine is “words of affirmation” and Mary Catherine’s is “acts of service.” I think we both also relate to “quality time” together as well. We have more time to spend together now that our kids are grown, and we’re officially empty nesters.
Our family. (L-R) son-in-law Connor McKinlay, daughter Alex, son Stephen, daughter Tori, son-in-law Jake Kelley, Mary Catherine, and me. Photo/Ed Domaleski
As we celebrate 30 years of marriage, I am incredibly grateful for the journey we’ve shared. It hasn’t always been easy, but it has always been worth it. Mary Catherine and I have built a life rooted in love, laughter, and commitment. I love her more than anything else in the world, and I’m thankful every day that she chose me as her life partner. For those celebrating their own milestones, or just beginning their journey, my advice is this: stay committed, keep communicating, and enjoy the ride together. There’s no greater adventure than building a life with someone you love.
That was then and this is now – still riding down the road of life together! Photo/Joe Domaleski
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
Recently, I was discussing marketing campaign results with my team at work. We were trying to determine exactly what contributed to the success of a specific marketing campaign we ran over the summer. Was it the timing, the messaging, or perhaps external factors we hadn’t considered? This conversation got me thinking about attribution—the process of determining who or what is responsible for an outcome—and how we apply this in our daily lives. Before going back to social media and resharing political memes about inflation and the eating habits of refugees, take a moment to read this article.
Attribution sounds like a fancy word, but it’s not. In everyday living, it’s often what we do in order to associate credit or blame to something. It’s an activity we do almost instinctively, whether we’re reflecting on personal achievements, evaluating a project at work, or trying to make sense of complex world events. Attribution plays a critical role in shaping how we understand the world and the decisions we make based on that understanding. For example, if a business does well, we might attribute that success to good leadership, effective marketing, or even external factors like market conditions. The same logic applies in our personal lives, where we assign credit or blame based on the factors we believe led to certain outcomes.
Members of my team at work discussing marketing attribution on a client account. Photo/Joe Domaleski
But attribution doesn’t exist in isolation. It often intersects with two other important concepts—causation and correlation. Causation occurs when one event directly leads to another. For example, if you water your plants and they grow, watering is the direct cause of their growth. Correlation, on the other hand, happens when two things occur together, but one doesn’t necessarily cause the other. For instance, you might notice that as more people carry umbrellas, more car accidents occur. While these two events are linked (correlated), carrying umbrellas doesn’t cause car accidents. In reality, both are likely influenced by a third factor—bad weather. Understanding the difference between causation and correlation is important. People often jump to conclusions when two things happen around the same time, mistakenly assuming one must have caused the other, when they could be entirely unrelated.
As I mentioned in my article Applying Data Science to Analyze Our Relationships with Other People, we often make the mistake of seeing patterns where they don’t exist. Just because two things occur together doesn’t mean one caused the other. This is a common pitfall in life and business—mistaking correlation for causation. The term for mistaking correlation for causation is called a causal fallacy.
These concepts—attribution, causation, and correlation—are important to how we understand the world, especially during high-stakes times like a presidential campaign. Many people tend to hold firm views and search for examples that confirm their beliefs, without digging deeper into the facts. This is known as confirmation bias—the tendency to seek out information that supports one’s existing views while disregarding contradictory evidence. Many of the opinions expressed on social media and even on this newspaper’s website are just that—opinions that aren’t necessarily grounded in any type of rigorous analysis or review of the facts.
Real-World Examples of Attribution, Causation, and Correlation
Let’s look at how these concepts apply in both tangible and intangible ways. Tangible examples are those that can be measured or quantified, making it easier to track their direct impact. Intangible examples, on the other hand, are harder to measure because they involve factors like emotions, leadership, or mindset, which don’t have clear numerical indicators but still play a crucial role.
Attribution (Tangible): Imagine a restaurant owner sees an uptick in customers after starting a new social media campaign. In this case, the marketing efforts could be directly responsible for the increase in foot traffic. By tracking the timing of the campaign and customer engagement, the owner can definitively attribute the success to the marketing strategy, as there were no other notable factors influencing the results.
Attribution (Intangible): In a workplace setting, a manager might attribute a team’s success to one person’s leadership. However, leadership is intangible because it’s hard to measure directly. While the leader may have influenced the outcome, the success could also be due to factors like team collaboration and external support, which are less visible but still play an important role.
Causation (Tangible): A student improves their grades after receiving tutoring. This is a tangible example of causation because the impact of tutoring can be easily measured through the student’s test scores, which show a direct improvement as a result of the extra academic support.
Causation (Intangible): A person’s mood improves after practicing daily meditation. While the cause—meditation—might not be as easy to quantify as something physical, it still directly impacts mental well-being. This is an intangible example because emotional and psychological changes are harder to measure, but the positive effect is clear.
Correlation (Tangible): You might notice that as gym memberships increase in January, sales of workout gear also rise. While these two events are correlated, signing up for a gym doesn’t directly cause more people to buy workout gear. Instead, both are likely driven by New Year’s resolutions and a focus on fitness, which prompts both activities.
Correlation (Intangible): An individual might notice that their productivity increases on days when they listen to music. While there is a correlation between the two, listening to music may not be the direct cause of their increased productivity. Other factors, such as a well-rested mind or a good mood, may be at play.
Infographic illustrating the concepts of attribution, causation, and correlation. Image/Joe Domaleski
The Role of Synergy in Everyday Living
Synergy occurs when the combined effect of several efforts is greater than the sum of their individual impacts. In both life and business, success often comes from multiple actions working together in harmony rather than from any single effort. Understanding synergy helps us better attribute credit where it’s due and recognize how interconnected efforts contribute to overall outcomes. Synergy also shows how correlation and causation can be at play, as the combination of actions not only correlates with success but, when done effectively, becomes the direct cause of it.
Let’s say you’re launching a new business. You might attend industry seminars, develop relationships with mentors, invest in the latest equipment, and market your business online. Each of these actions contributes to your success, but none of them works in isolation. It’s the combined effect of these efforts—the synergy—that leads to long-term success. In this case, the success is a result of multiple causes working together, rather than just one. Understanding how these factors complement each other helps you better attribute which actions were most effective and see the correlation between efforts and outcomes.
A non-business example could be personal health and fitness. Imagine someone who wants to improve their overall health. They might start eating healthier, exercising regularly, getting enough sleep, and reducing stress through mindfulness practices. Each of these activities individually contributes to better health, but when they work together, the overall effect is far more significant. The synergy between healthy habits amplifies the positive outcomes, creating a lasting improvement in well-being. In this case, each activity correlates with improved health, and together, they form a combined cause that leads to greater overall health outcomes.
The Problems of Improper Attribution and the Benefits of Getting It Right
Misattribution can lead to serious problems in both personal and business decisions. If we incorrectly assign blame or credit, we risk making decisions based on faulty reasoning. This might lead to cutting back on effective efforts, as I discussed in my article Focus on What Matters with Decision-Based Analytics. For example, when business owners misunderstand what’s driving success, they might cancel effective strategies, thinking they’re unproductive.
On the other hand, proper attribution brings clarity. When you can accurately determine what factors are contributing to success or failure, you can make informed decisions. You can invest in what’s working and adjust what isn’t. In my experience, this approach strengthens not only business outcomes but also relationships, as people feel their contributions are recognized accurately.
The Challenges of Attribution, Causation, and Correlation
Determining what causes success or failure isn’t always easy, and we face several challenges when trying to do so:
The author talking about causation and correlation at a recent Lunch & Learn held at Maguire’s Irish Pub in Senoia. Photo/Christina Colantonio
Multiple Influences: Life and business are full of contributing factors, many of which are beyond our control. It’s tempting to focus on one, but rarely is it that simple.
Unseen Efforts: Often, the most important work happens behind the scenes, making it harder to assign credit. Preparation, support, and effort can all be invisible drivers of success.
Time Lags: The effects of actions don’t always appear immediately. There may be a delay between the work you do and the outcomes you see, which complicates attribution.
Bias and Assumptions: People tend to see what they expect or want to see. We often give credit to what’s most obvious, without digging deeper to uncover less visible influences.
Impatience for Results: Just as in business, people often want immediate results from their efforts. When we don’t see quick results, we’re tempted to attribute failure to the wrong cause.
Blame and Credit: It’s human nature that most people want to take credit when things are going well and pass the blame when things don’t go according to plan.
How to Do a Better Job of Attribution
To better understand and assign credit or blame in both life and business, here’s a few suggestions to improve how we handle attribution, causation, and correlation:
Look at the Whole Picture: Don’t rush to conclusions based on the most obvious correlation. Step back and consider all possible causes before making an attribution. Note – I know we’re using some big words, but hopefully by now you’re comfortable with the terms attribution, causation, and correlation. We could have just as easily have said “don’t jump to conclusions because you saw it on Facebook”.
Distinguish Between Causation and Correlation: Be mindful that just because two events happen together doesn’t mean one caused the other. Understanding this distinction helps avoid misattribution.
Consider Both Tangible and Intangible Factors: It’s easier to focus on measurable results, but don’t overlook intangible elements, like leadership or support, which play a significant role in causation.
Challenge Your Assumptions: Ask yourself whether the evidence supports your attribution or if you’re simply confirming a correlation that fits your preconceived notions.
Ask for Multiple Perspectives: Gaining insights from others can help reveal causes and correlations you may have missed, leading to more accurate attributions.
Be Patient: Sometimes the effects of your efforts aren’t immediately clear. Avoid snap decisions and allow time to assess the full impact of various causes and correlations.
A Challenge: Think Beyond the Surface
In both personal and professional life, we are constantly assigning credit and blame, often without considering the full picture. It’s time to think for a change! AI-amplified social media content is widespread, particularly during this election season. It’s more important than ever to take a step back and consider the facts. We’re bombarded with opinions, perspectives, and misinformation designed to influence how we think and feel, but it’s up to us to think critically and avoid making knee-jerk judgments based on surface-level information and ridiculous claims.
Dig deeper when evaluating information and outcomes—whether in your business or personal life. Don’t just accept things as they’re presented or just because a political candidate or friend told you it was so. Consider multiple viewpoints, analyze the available data, and look for credible information and underlying causes before forming conclusions. In so doing, you’ll gain a more accurate understanding of what drives success and failure in life. The data is out there, you just have to find it and make sense of it.
And for those business and nonprofit leaders interested in understanding how attribution works specifically in marketing, I’ve written a detailed article on the subject. You can find it on my other blog: Marketing Attribution 101: What It Is and How to Measure It. I actually wrote that one first, then tailored the message for this article. They’re meant to be companion pieces.
PS – I know there’s almost 2,200 words in this article. It’s healthy to read (and write) more long-form content! Thanks for sticking around. – JD
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
Math has a funny way of making many of us nervous. Even though I was a math and computer science major as an undergrad, sometimes math gives me anxiety. For some, just hearing the word “math” triggers a sense of dread, similar to how the Cold War tensions in Dr. Strangelove made the world sit on edge. Yet, much like in the film, where panic and fear were driven by misunderstanding and overreaction, our collective anxiety around math often stems from myths and misconceptions. For the purposes of this article, I’m going to use the terms math, numbers, data, and analytics somewhat interchangeably, as they are all closely interrelated. Whether we’re talking about solving equations or interpreting analytics, it all comes down to understanding and effectively using the information available to us.
“We have to stop framing mathematics as a subject that’s only for the elite few and recognize that it’s something everyone can understand and appreciate.”
-Dr. Hannah Fry, contemporary mathematician, author, and professor
Dr. Strangelove. (1964) Photo/Wikimedia Commons
The 1964 classic movie Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb is a satirical take on the Cold War, where characters grapple with irrational fears, exaggerated threats, and an inability to deal logically with their anxieties. The central message is clear: fear itself is often the greatest enemy. Math anxiety is much the same. We magnify our fears to the point where math feels like an insurmountable challenge—when in reality, it’s simply a tool, much like numbers in our daily lives. Just as the characters in the film needed to overcome their panic to make rational decisions, we need to reframe how we view math. Instead of seeing it as something to dread, we can view it as a useful skill that opens doors to problem-solving, better decision-making, and a deeper understanding of the world around us.
Besides Fear – Different Ways People Approach Math
On the other hand, there are also those who approach math with an inflated sense of confidence, even when they’re wrong. They barrel through, convinced they have the answers, and often miss the nuance and beauty of the subject. This overconfidence can be just as dangerous as anxiety—it leads to mistakes, missed opportunities for learning, and a disregard for those who struggle. As with any skill, true understanding of math requires a blend of humility and curiosity. I’ve encountered this type of overconfidence firsthand, particularly when dealing with data and analytics. One experience that stands out took place during a presentation where I was discussing marketing effectiveness.
During that presentation, I quoted a statistic about marketing effectiveness, and before I could even finish my statement, a member of the audience blurted out that I was wrong. They claimed I had the numbers backward. I politely asked them to let me finish my thought, which included a citation of my data source. They even challenged that. I acknowledged their objection and pressed forward with the presentation. While I continued to speak, I noticed they had their phone out, clearly looking up the answer. After the presentation, I saw them trying to make a quick exit toward the door. Ironically, I ran into the same person later in the day at another local event. I politely asked if they had found the answer they were looking for. The person admitted that my citation checked out, but they still didn’t agree with my assertion and would continue looking into the situation. I’m not always right, and I’ll be the first to admit that I often transpose numbers or make errors in calculations. But some people have a hard time being wrong, and their overconfidence dissuades others from engaging. It’s okay to have some healthy skepticism, but taken to an extreme, it can become misguided overconfidence that pushes people away.
Besides the people who are overly confident or scared of math, some misuse it entirely. They tend to bend statistics or numbers to fit a false narrative. Whether it’s cherry-picking data or misrepresenting statistics to make a point, this approach is dangerous, especially in marketing, where analytics play a crucial role in decision-making. Some business owners overstate the importance of metrics, treating them like the end-all, be-all, without considering the true impact or importance of what they’re looking at. For example, sometimes the misuse is misguided, but not necessarily harmful, like in the case of “vanity metrics.” It’s very common for businesses, particularly small businesses and nonprofits, to be enamored with social media likes on specific posts without looking at more important analytics that indicate sustainable marketing effectiveness. Vanity metrics can mislead organizations into wasting resources to “beat the algorithms” in a false quest to become “viral.” Taken to an extreme, a disregard for accuracy and nuance in numbers can foster a culture where truth becomes malleable. Math, especially in the form of analytics, is meant to clarify and inform, not confuse or mislead. It’s crucial that we respect its integrity and view it as a tool to guide strategy rather than a weapon to manipulate outcomes. Always check the source of any numbers or data provided, and consider the relevant importance and merit of the message they convey.
The author reviewing the basics of web traffic analytics. Photo/Hollie Holder
On the other hand, some people ignore math altogether, choosing to rely on gut instinct instead of data-driven insights. This is particularly harmful in marketing, where analytics can provide critical feedback. I can’t tell you how many excellent marketing campaigns I’ve seen cut short because the business executive refused to consider the facts and didn’t understand the difference between marketing and sales. Last summer, I was talking with one of our retail clients, who told me they were cutting their marketing budget because they didn’t feel like it was generating sales. I politely reminded them that marketing is not sales. The primary goal of marketing is promotion and awareness. All of the metrics were showing that marketing was effective—the website traffic was at record levels, and foot traffic in their retail location was as high as it had been all year. If you have a lot of people coming to your website and into your store, but they’re not buying, that’s a sales problem, not a marketing problem. The client said they didn’t care what the numbers were showing and that they were going to cut marketing anyway to focus on sales. Ignoring the data means ignoring reality and ultimately undermining long-term success. Since that time, my now former client has basically disappeared from online searches, and sales have dropped even further.
In today’s data-driven society, we face immense pressure to reduce ourselves to numbers—grades, credit scores, social media metrics, productivity stats. But while math and numbers count, people matter more. We are more than a sum of data points, and it’s time to reclaim the wonder of math as something to be explored, not feared or blindly followed. When we remove the pressure to be defined by numbers and focus instead on how math can help us understand the world around us, we open the door to a much more fulfilling relationship with it.
Why People Fear Math
Exploring the math and Python programming code behind Google’s Page Rank Algorithm during Harvard CS50’s Introduction to AI with Python online class. Photo/Joe Domaleski
Math anxiety doesn’t usually develop overnight. It’s often rooted in early experiences, where students feel pressure to perform quickly or fear judgment for wrong answers. Math is a cornerstone of education, and how it’s taught can shape a student’s entire perspective on learning. Teachers play an essential role in helping students build confidence and curiosity in math, encouraging them to approach problems with a growth mindset. When students feel supported rather than judged, math becomes less intimidating and more like a tool they can use throughout their lives. That’s why it’s critical to invest in education as a community—by supporting teachers and creating environments where students can thrive, we give future generations the chance to see math as an opportunity, not an obstacle. Much like the characters in Dr. Strangelove, who are driven by a sense of impending doom, people often feel an irrational fear toward math due to several common factors:
Perfectionism: Many people associate math with the need for exact answers and fear making mistakes. This perfectionist mindset makes even small errors feel disastrous, leading to anxiety.
Early Failures: Negative experiences with math in school, such as bad grades, often leave lasting impressions. These experiences create a belief that math is an innate skill, and if you’re not “good at it” early on, you never will be.
Time Pressure: In school, math is often taught with an emphasis on speed, through timed tests or quizzes. This creates the false belief that math ability is tied to how quickly you can solve problems, causing anxiety when people feel they’re not fast enough.
Cultural Myths: Society perpetuates the idea that some people are naturally “math people” while others are not. This discourages individuals from seeing math as a skill they can develop with effort.
Fear of Judgment: Many adults avoid math out of fear of being judged for not having strong math skills, particularly in areas like finances or workplace calculations, which can lead to embarrassment.
In Dr. Strangelove, General Ripper famously says, “War is too important to be left to the politicians.” In the same way, math is too important to be left to fear. Numbers play a big part in everything we do—from managing our money and health to navigating today’s data-driven economy. Every day, decisions get made based on numbers, whether it’s in business, healthcare, or public policy. But too often, math anxiety stops people from embracing how useful numbers can be. Math is practical; it helps solve real-world problems, make better choices, and understand how things work. Whether you’re working on your budget, growing your business, or making decisions about your health, math has a role to play. When we avoid it, we’re passing up opportunities to improve our lives. It’s time to stop treating math like something to fear and start seeing it as a tool that can make a real difference.
Overcoming the Fear of Math
Just as the characters in Dr. Strangelove needed to abandon their irrational fears and adopt a more logical mindset, adults can learn to reframe their relationship with math. The good news is, it’s easier than you think to make small changes that can dramatically reduce math anxiety. Often, the fear of math is tied more to our perception of it than the actual complexity of the subject itself. By making simple adjustments—such as shifting our mindset or starting with basic tasks—we can change the way we approach math and build confidence along the way. Math doesn’t have to be intimidating or stressful. In fact, with the right approach, it can become a useful and even enjoyable part of your daily routine. Here are some practical strategies to start overcoming math anxiety:
Keeping my brain sharp by using a little calculus and linear algebra to solve ordinary differential equations for the SFI Nonlinear Dynamics course. Photo/Joe Domaleski
Shift Your Mindset: Recognize that mistakes are part of learning. Math isn’t about getting everything right on the first try; it’s about working through problems and learning from the process. Just like in Dr. Strangelove, where the characters fail by holding onto fear, we must acknowledge that math success is about persistence, not perfection.
Start Small and Slow Down: If you feel overwhelmed by math, begin with small, manageable tasks and take your time. There’s no rush. One of the biggest causes of math anxiety is the pressure to work fast. Slow down and give yourself the space to really understand what you’re doing. Try applying simple math in everyday scenarios, like budgeting or cooking, to ease your way back into it without feeling overwhelmed.
Get Curious: Instead of focusing on math’s difficulty, allow yourself to be curious. Ask why certain rules or analytics work the way they do. In Dr. Strangelove, the absurdity unfolds because the characters fail to ask the right questions. Curiosity leads to understanding, and that understanding can unlock a greater sense of control over numbers.
Find Real-Life Applications: Math becomes much less intimidating when it’s tied to practical, real-world situations. Whether you’re calculating a tip at a restaurant or setting financial goals, applying math to daily life makes it more relatable and helps dissolve the abstract fear surrounding it.
Embrace Lifelong Learning: It’s never too late to learn math. I’m studying advanced math right now in middle age. Many adults think their window for learning has closed, but that’s far from the truth. Much like the characters in Dr. Strangelove, who cling to outdated thinking, overcoming math anxiety requires being open to learning at any stage of life. The willingness to grow and adapt is key.
Loving the Math
In Dr. Strangelove, the fear of nuclear annihilation is portrayed as absurdly overblown, just as math anxiety is often exaggerated in our minds. We tend to make math seem more intimidating than it really is. But when we stop worrying about being perfect and start embracing math as a manageable, even enjoyable challenge, we learn to “love the math.” Math is a tool, not a test of our intelligence or worth. Ignore people who say or act otherwise. “Math bullies” are often masking some other form of insecurity. By shifting our focus from getting everything right to simply understanding how math works, we can unlock opportunities both personally and professionally.
Why Machines Learn – The Elegant Math Behind Modern AI by Anil Ananthaswamy is a new book that explains the importance of math in modern AI. Photo/Joe Domaleski
The key is changing how we approach it. Math doesn’t have to be something we rush through or stress over. Slowing down and taking time to truly understand the numbers makes a huge difference. When we approach math with curiosity, it stops feeling abstract and starts becoming more practical. Simple tasks like budgeting, measuring for a recipe, or tracking progress toward a goal show us that math is a part of everyday life. It’s less about solving everything perfectly and more about applying what we know to real-world situations at home or work.
We often turn math into a battle in our own minds, but it doesn’t have to be that way. As President Merkin Muffley famously says in Dr. Strangelove, “Gentlemen, you can’t fight in here! This is the War Room!” Similarly, there’s no need to fight math. When we stop seeing it as something to conquer and start treating it as a tool to solve problems, it becomes far less intimidating. With the right mindset and a little patience, math can actually make things easier. It’s about progress, not perfection. When we let go of the fear and approach math with a willingness to learn, we can stop worrying and start using math to improve our lives.
Final Thoughts
You don’t have to become a math genius to overcome math anxiety. Yes, there will always be people who can do math calculations in their head that you can’t do, much like an athlete might be able to accomplish an athletic feat you can’t do. That’s okay and normal. Learning to reduce anxiety and love numbers is about taking small, steady steps to change the way you think about math. Instead of seeing it as something to fear or rush through, math can be approached with curiosity and patience. By starting small, slowing down, and applying math to real-life situations, you can build confidence over time. You probably won’t get everything right the first time and that’s fine. Reducing the fear of math is about progress and persistence. When we embrace math as a tool for problem-solving, rather than something to be afraid of, we unlock its potential to make our lives easier.
Give yourself the space to learn and explore—you might just find that you can, in fact, learn to love the math. So, what’s one small change you can make today to improve your relationship with math? It could be something as simple as calculating the tip at dinner without using your phone, setting up a basic budget for the week, or trying out a math puzzle or app in a low-pressure environment. These small, real-life steps can help you rebuild your confidence and shift your mindset toward seeing math as a useful skill, not a source of stress.
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
This past weekend, my wife, Mary Catherine, and I enjoyed a staycation up in Atlanta, high atop the 65th floor of the Westin Peachtree Plaza hotel. For some, Labor Day weekend means football. For others, it means time at the lake in front of a grill. For us, it means Dragon Con! I think every Atlantan needs to attend Dragon Con at least once, but for us, it’s a regular ritual. In fact, Dragon Con neatly coincides with our wedding anniversary in a few weeks. What better way to celebrate love than at Dragon Con, right ladies?
The view looking south from our Dragon Con hotel room on the 65th floor of the Westin Peachtree Plaza. Photo/Joe Domaleski
So what is it? Dragon Con is a large multi-genre convention held annually in Atlanta, Georgia, during Labor Day weekend and takes over most of the downtown Atlanta hotel district. It began in 1987, has grown to over 70,000 attendees, and has become one of the largest pop culture conventions in the United States. Dragon Con covers a wide range of genres, including science fiction, fantasy, gaming, comics, literature, art, music, and film. Events include costuming, panels, celebrities, art shows, live events, dealer halls, and the annual Saturday morning parade down Peachtree Street. We’ve been going since 2004, when our kids were little. Even though they’re all grown and out of the house, we still like to attend.
Attending Dragon Con is like going back home and being surrounded by a sea of fellow fans, cosplayers, and pop culture enthusiasts. As a member of Generation X, I grew up on Star Trek, Star Wars, and arcade games. All of that and more happens at Dragon Con. Events take place pretty much 24 hours a day during the five official days of the convention. As middle-aged attendees, we didn’t quite have the stamina to attend the all-night parties, but we still made the most of our time (and energy levels). There’s something really magical about being with so many people with diverse interests that share a common goal of having fun. It turns out, Dragon Con is more than just a weekend escape. Dragon Con is an example that play, creativity, and having a good time are just as important now as they were when we were kids. Let’s explore the importance of all that from a middle-aged geek’s perspective.
Rediscovering the Fun in Play
One of the first things that impresses me at Dragon Con is the sheer joy of it all. Everywhere you look, there are people having fun and playing. From the elaborate costumes to the random dance-offs in the hotel lobbies, everyone is having a great time. For those of us juggling work, family, and life’s never-ending to-do list, play often feels like something we simply don’t have time to enjoy. But being at Dragon Con reminds me that play isn’t just for kids. Fun and play are necessary parts of life, no matter how many candles were on your last birthday cake.
My wife Mary Catherine as Cruella de Vil with our dog Loki and me in front of the Georgia Aquarium at Dragon Con 2024. Photo/Joe Domaleski
At Dragon Con, play is the name of the game. Whether you’re dressing up as your favorite character or just people-watching, you’re encouraged to let loose and have fun. And this kind of play isn’t just about blowing off steam; it’s about recharging your batteries and reconnecting with that part of yourself that still knows how to be carefree. Trust me, that’s something we all need more of—including me.
Creativity: It Doesn’t Get Old
Another thing Dragon Con reminds me of is that creativity doesn’t have an expiration date. Walking around, I was blown away by the sheer talent on display—from the meticulously crafted costumes to the original artwork and fan fiction. It’s proof that creativity doesn’t fade with age; if anything, it gets richer.
As we get older, our creative outlets might change, but that doesn’t mean we stop being creative. Whether you’re writing, building, designing, or just appreciating the work of others, Dragon Con shows us that there’s no age limit on imagination. Engaging in creative activities—especially in a place as inspiring as Dragon Con—can reignite passions we may have put on the back burner and remind us that it’s never too late to create something new.
Finding Your Tribe
One of the things I love most about Dragon Con is the sense of community. People from all walks of life come together, united by their shared love for a particular show, book, or game. It’s a very tangible reminder that no matter how different we may seem, there’s always something that can bring us together.
Celebrating our 30th Wedding Anniversary during Dragon Con with a dinner at the iconic Polaris Restaurant and Lounge high atop the Hyatt Regency Atlanta. Photo/Joe Domaleski
For those of us who’ve been around the block a few times, this sense of community can be a load of fun. Oftentimes, when I’m with groups of people in the local community, there’s a lot of networking going on—people are either asking me questions and trying to meet me for business purposes, or I’m doing the same thing. Don’t get me wrong, I love our community and enjoy networking, but sometimes it’s fun to be with people without a specific goal in mind. Events like Dragon Con show us that we’re part of something bigger—a network of people who get it, who share our interests and passions. Connecting with others who share our enthusiasm can be incredibly validating and up-lifting.
Learning New Things
Over the years, Dragon Con has become much more than just a gathering for science fiction and fantasy enthusiasts. The convention has expanded to offer a wide array of tracks that delve into science fact, providing attendees with opportunities to explore topics involving technology, robotics, astronomy, physics, and more. These tracks attract experts from various fields, including leading researchers, academics, and industry professionals, who share their knowledge and insights through panels, workshops, and discussions. Whether you’re a seasoned professional or just curious about these subjects, Dragon Con offers a unique platform to engage with complex scientific concepts in an accessible and often entertaining way. What’s really fun is that many of these experts are also fellow geeks and dress up in costumes. Often they’ll make points by using pop cultural references, which makes the learning fun.
Hampocalypse – amateur (ham) radio panel at Dragon Con 2024. I was the moderator (far right seated at the table) and Mary Catherine was also a panelist (second from the left). Photo/Jonathan Sarge
During this past weekend, I had the privilege of participating in a panel discussion on Artificial Intelligence with a group of PhD researchers and academics. The discussion was not only enlightening but also highlighted the real-world implications and ethical considerations of AI. The panel featured researchers who talked about AI in robotics, drug trials, physics, and even marketing data science (my favorite topic). On Saturday, I had the opportunity to moderate a panel on amateur (ham) radio, cleverly titled “Hampocalypse.” This session focused on the equipment and methods used to communicate in post-apocalyptic disaster scenarios—a topic that blends practical knowledge with a bit of speculative fun. The discussion covered everything from the basics of setting up a ham radio station to more advanced topics like emergency preparedness and survival communication strategies. These experiences at Dragon Con help foster learning and dialogue across a wide spectrum of interests that caters to both the imagination and the intellect.
Why Leaders Should Take Play Seriously
As someone who’s juggling a few different roles—family man, professional, teacher, student, community leader—I’ve thought a lot about the role of play in leadership. Dragon Con reinforced what I’ve long believed: that play isn’t just a break from the serious stuff; it’s an integral part of it. For leaders, engaging in playful activities can spark new ideas, boost creativity, and build stronger, more cohesive teams. Creative people need playtime regardless of their age.
Mary Catherine sitting along Peachtree Street at the Dragon Con parade with our dog Loki. He’s wearing his Demogorgon Dog costume from the TV show Stranger Things. Photo/Joe Domaleski
Taking time to play, whether at an event like Dragon Con or in smaller, everyday ways, can make us better leaders. It opens our minds to new possibilities, reduces stress, and helps us approach challenges with a fresh perspective. It’s also a chance to pursue interests with no specific goal or aim other than to have fun. Within reason, it’s also a chance to enjoy things and not care what anybody else thinks. As we grow older, it’s easy to fall into the trap of thinking that play is for kids, but that couldn’t be further from the truth. Play is for everyone, and it’s especially important for those of us who tend to take life too seriously or think everything has to be in furtherance of a goal.
Conclusion: Embracing Your Inner Geek
Seeing everyone at Dragon Con reminded me that we all have a bit of geek in us, no matter our age or interests. Embracing that geek, indulging in play, and nurturing our creativity is a vital part of living a balanced, fulfilling life. Whether you’re a lifelong fan or just dipping your toes into the world of fandom, Dragon Con offers a chance to step outside the everyday and into a world where imagination is celebrated.
Here’s to all the geeks out there, especially those of us who’ve been around the block a few times. We know that life becomes richer and more meaningful when we make time to play. Whether it’s attending conventions, crafting costumes, or just enjoying your favorite sci-fi show, it’s important to remember that fun isn’t just for kids—it’s for everyone. And now that Labor Day has passed, Halloween is right around the corner. Have you thought about what you’ll dress up as this year?
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
Thank you readers. Believe it or not, this is my 100th column for this newspaper! Over the past two years, I’ve really enjoyed sharing personal insights, stories, business tips, and even the occasional ramble with you. A lot of work goes into each article—more than I suspected when I first started. But as I look back over the experience, I can honestly say it’s been worth it. Writing has helped me learn more about myself and the topics I’ve covered. It’s one thing to think about things; it’s another to articulate those thoughts in writing.
When Cal Beverly encouraged me to start this column in the late summer of 2022, I was a little apprehensive. Do you remember my first column about why I started a local business? A full slate of seasoned columnists were already writing, and I wasn’t sure what I would write about or how I would fit in. They had a loyal following, and it wasn’t clear what I could offer. Frankly, I kinda decided what I didn’t want to write more than I knew what I wanted to talk about. I think it’s clear by now that I have avoided making commentary about local or national politics. It’s not that I don’t care (I do), but politics isn’t my jam.
While I believe in free speech, it hasn’t been easy being associated with others who exercise that right so vigorously. I’ve been criticized by people on both the left and the right who’ve asked me to take a stand on various issues. Most of the criticism has been minor and hasn’t appeared in this paper. Again, politics is not my thing, so I’ve just tried to avoid such topics. Regardless of what you may personally believe, I will say that Cal Beverly has never once censored anything I’ve written or asked me to write for or against any particular topic. I’ve had free rein to write about what I wanted. Thank you for that, Cal.
Joe Domaleski with Cal Beverly during a meeting of the Peachtree City Rotary Club. Photo/Ellie White-Stevens
Over the past few months, the view count from your readership has made this column one of the more popular features on the newspaper’s website. Although I don’t do it for the numbers (this is an unpaid gig for me), it is gratifying to know that some of you find value in it. What I really enjoy is when people see me in public and talk to me about some of the things I’ve written. Unlike some writers, I am pretty active in the local community and don’t hide behind a computer screen.
Several close friends encouraged me to start the new blog, and I just published my first post over the weekend. The blog will be hosted on the Medium.com platform. This new platform will allow me to explore the latest developments in data science and artificial intelligence, particularly how they apply to marketing and small business strategies. While these topics might seem complex, I aim to break them down into digestible insights that can help local businesses and nonprofits, just like yours, thrive in today’s digital age.
But don’t worry—I’m not going anywhere! As long as Cal will have me, I’ll continue writing here in the newspaper, bringing you the same blend of business insights and personal reflections you’ve come to expect. The new blog is simply an extension of my thoughts, providing a space to dive deeper into the fascinating world of data-inspired marketing. I also intend to chronicle my journey as a middle-aged graduate student on the new blog, which could prove to be very interesting.
Previewing my new blog Marketing Data Science from our remote office at Trilith. Photo/Joe Domaleski
I hope you’ll follow me on the new blog and please tell friends and work colleagues about it. It’s a non-monetized blog, so I’m going to rely on old-fashioned word-of-mouth marketing, which is still very relevant despite algorithmic marketing techniques.
Please keep reading this newspaper website as well. I’ll still be right here, sharing stories that I hope you’ll continue to enjoy reading. Thank you for being part of my journey as a writer and blogger. Here’s to the next 100 columns—and beyond!
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
