Last week, I had the opportunity to be a guest lecturer in two entrepreneurship classes on digital marketing at Georgia State University (GSU)—thank you to Instructor Matt Bramblett for the chance. I completed my MBA at GSU over 30 years ago, and it’s a real treat to come back. Besides sharing my own experiences and knowledge, the thing I enjoy most is the dialogue and interaction with the students. It may not be this way in every department, but the GSU Robinson College of Business is full of energy and excitement. Most of the young people in my classes last week were upperclassmen about to start their careers.
Yours truly teaching Digital Marketing at Georgia State University on 10/30/24. Photo/Michael Nelson
It’s easy to feed off their excitement and enthusiasm. Frankly, I enjoy speaking with younger people whose minds are still open to new ideas. Many of my middle-aged peers have allowed life to make them skeptical, argumentative, and downright negative. I try hard not to be that way, even if I’m not always successful. As I’ve gotten older, I’ve tried to be more deliberate about steering clear of difficult and overly competitive people who feel like they have to “win” every situation. You know the type—someone who’s read a single book or gone through a business seminar and now they’re an expert.
Back in the college classroom, it’s a totally different environment. The students are there to learn, not argue. In general, it’s a much easier setting in which to share knowledge. Having so many years of experience (and gray hairs to prove it), I rarely get stumped by student questions. It’s not that all of the questions are easy; it’s just that most of the students ask their questions with an open mind and heart. However, there is one exception, and it’s the question I dread the most.
“How do I get a job?”
Almost every class asks me that question either in person or later in a LinkedIn message. Side note—I encourage students to develop their professional networks and invite them to connect with me on LinkedIn. More about networking later in this article. Even though I know the question about getting a job (or internship) is coming, it doesn’t make it any easier to answer. I thought it might be a good idea to share my thoughts on the subject here in this column. This article is geared toward students, parents of students, job seekers of any age, college placement departments, and even employers. I’m not an expert on employment issues, but I do have experience as a job seeker and, for the past 20+ years, as an employer.
Let’s get the difficult part out of the way first. It’s my belief that finding a job is harder now than it ever was. That is the reality of the job market. The irony is that employers can’t find qualified candidates, and job seekers can’t find the right positions to meet their needs. Yes, we had it easier back when I was a young man. Within reason, if you went to college, you would get a job. Young people, your parents and I had it easier back then. We worked hard, but it was much easier to get noticed. I remember going through the newspaper, looking through classified ads for jobs. Remember classified ads? If I saw a job of interest, I would call them up on the phone and mail a cover letter and resume. It was old school, but it worked.
Unfortunately, the system doesn’t work very well now. Everything is online, which should make things easier, but it hasn’t. Many factors conspire to make job seeking a challenging enterprise.
Increased Competition – More people are competing for fewer jobs. It’s harder to stand out in a crowded marketplace, especially with remote jobs drawing candidates from all over the world.
Automated Hiring Systems – Although intended to simplify the process, automated hiring systems often make it harder. Applications are reviewed by algorithms, rather than manually.
Lack of Full-Time Jobs with Benefits – Starting with Generation X, employers began slashing guaranteed retirements and benefits, moving from defined benefits to defined contribution plans (401(k) and similar).
Higher Skill Expectations – In the past, you were hired for what you knew. Now, most people are hired for what they can actually do.
Longer Hiring Processes – Changes in labor laws have lengthened and complicated hiring. For small businesses, the “paperwork burden” is non-trivial.
Training Expectations – Companies used to train new employees; now, many expect new hires to be “ready to work” immediately, focusing onboarding on policies and culture instead.
Cultural Fit – Companies have always considered fit, but today, they’re more overt about hiring based on non-skill factors like personality and diversity. It’s not my place to argue for or against this, but it does happen.
This list isn’t exhaustive, but it does cover many of the hiring barriers I’ve seen. It’s easy to get discouraged, and many people are.Even I get discouraged trying to do right by both potential clients (my selling to them is like trying to find a job) and my employees. I’m very transparent to my clients about wanting to hire locally and provide for my employees. Doing that costs money, more than if I simply outsourced like many of my competitors do. While many clients respect that, many more simply want the lowest cost. Several years ago, many jobseekers nation-wide got so discouraged that they just sat out of the job market. As an entrepreneur, I’ve found that barriers are often opportunities in disguise. A focus on marketing can help both job seekers and employers. Just as marketing connects buyers and sellers, it can connect job seekers with employers. Let’s dive in.
I believe there are three things a job seeker can do to stand out in today’s job market. I’m going to call it the:
Know, Who, and Do of job seeking.
Knowledge and Education
This is the “know” part of job seeking. To be employable, you have to know something. We spend the first two decades of life in formal education. Although I enjoy teaching, I am not a professional educator, so my comments may not use the proper terminology. There are many conflicting theories about how best to educate young people. Some institutions focus on test results and teach to those standards. As a data guy, I think that’s good—but test scores aren’t everything. Some schools take a more holistic approach, like our local school system’s Work-Based Learning (WBL) program, which I’m a big fan of. Whether testable or not, it’s important that young people know things.
If you’re pursuing a career in a specific field, you should know quite a bit about it. Employers look for that—I know I do. It’s good to be confident in your skills but not cocky. Even with years of experience, I don’t know everything and am constantly learning. I’d rather hire someone eager to grow in their profession than someone who thinks they have nothing left to learn. In an age where companies lean on AI to process information, having foundational knowledge is more important than ever. Do you know enough to prompt AI correctly and assess its results?
GSU students prepare to hear yours truly talk about digital marketing in their entrepreneurship class. Photo/Joe Domaleski
Personal Networking
Some years ago, the phrase “It’s not what you know, but who you know that matters most” became popular, and there’s truth in it. Knowing how to meet people, have intelligent conversations, and be actively engaged in a community is critical. We call that “networking,” and I’ve written previously about the subject of networking. The best way to learn about networking is to put down the books and go out and meet people. Networking will help you in many ways—both personal (maybe you’re trying to find a romantic partner) and professional (especially if you’re trying to promote yourself or your company).
Frankly, I’ve spent the last 20+ years of my career building a business that’s largely based on networking. Yes, I own a marketing agency, but most clients come from referrals. Almost all of those referrals check out our online presence. Similarly, if you’re a job seeker, make sure your professional online brand is up-to-date and something you’re proud of. Focus on your resume, online business profile (LinkedIn), social media feeds, online portfolio, project experience, and by all means, get professional headshots and pictures. You don’t have to be a fashion model, but you do want people to know that you’re a real person—not another George P. Burdell. Side note: yes, I am connected to George on LinkedIn. As soon as I enrolled at Georgia Tech, he connected with me. I’ve never met the fellow, but he seems very involved in the community!
Learning and networking with other AI professionals at a conference in Atlanta. Photo/Joe Domaleski
So, how can you network and meet people? If you’re still a student, get involved in campus activities. Join the professional societies and clubs that are associated with your major and field of study. As an employer, I look at that kind of involvement, and when I was a student, I got involved as well. Many employers speak at those events, and it’s a great chance to make a connection. If you’ve graduated, stay active in professional and industry organizations. Your goal is to meet people, learn, and let people know who you are. If you do that, you’ll stand out. That’s how I’ve hired most of my employees and grown my business—through networking. Networking takes time, but it’ll help you later in life in areas not even related to job seeking. Even if you’re an introvert, there are groups out there to help you network and meet people.
What Can You Actually Do?
CFC Web Manager Hollie Holder (left) works with Sandy Creek student and WBL Intern Anaya Cherry. Photo/Joe Domaleski
Having a great education and knowing people used to be enough to get a job. Both of those are necessary but not sufficient in today’s job market. You actually have to be able to practice your craft and show that you can do something with your knowledge. When I got my first computer programming job, there wasn’t an Internet (not as we know it), and I didn’t have a GitHub profile (ask an IT person if you don’t know what that is) to showcase my work. I had a math/computer science degree and told my prospective employer that I knew how to program in the “C” programming language. Based on my degree and answering a few questions, I was hired. These days, you need to demonstrate work you’ve already done.
There’s an apparent contradiction here, and I’d like to clear that up. Many are looking for entry-level jobs to get experience, but even those jobs require experience. How can you get experience if you don’t have any? Simple—create something or do something and showcase it. If you’re looking for a marketing job, then make sure you have marketing experience. Volunteer at a local nonprofit to help them with marketing. You’ll help them and have something you can showcase to a potential employer. I can’t tell you how many people approach me about job opportunities for web design, but they haven’t actually designed a website yet! I’m sorry, but we’re just not in a position to train people from scratch. If your school or college didn’t have you do that (and they should), then take an online course and build your own showcase website.
The ability to show people what you can do will be important for the rest of your life, well beyond job seeking. When we’re working with prospective new clients, they honestly don’t care how much knowledge we have. They want to know what we’ve already done and what we can potentially do for them. People want to see things. Because there are so many ways to get and highlight skills online, this is a great time to let people know what you do with a professional portfolio. Writers, designers, programmers, project managers, fundraisers, analysts, and just about any professional can set up an online portfolio of their work. If you’re looking to work with me, it’s one of the first things I ask for. Don’t tell me you know Adobe Creative Cloud—show me examples of work you’ve created with it.
I am currently practicing what I’m preaching here. As many of you know from my previous writing, I’ve been working on a midlife pivot of sorts. For the first 10 years of my career, I developed some project management expertise and had a professional reputation at a regional and national level outside of our local community. Even though we’ve lived here since 1997, my wife is the Fayette County native, not me. When I started the business in 2003, I made a decision to focus more locally. For the past 20 years, I’ve been known as the local web and marketing guy. I love having the local focus, but my larger professional network has not kept pace.
Many of my peers and colleagues with whom I worked in the 90s have gone on to lead national companies. I don’t want to do that, but I do think my own professional network needs some growth (one of the many reasons I’m back at Georgia Tech). In fact, many of our local industries and larger nonprofits have begun to source services from outside our community. Like many local community leaders, I don’t like when that happens, but it’s not likely to change. I’ve come to realize that I’m not getting any younger and need to change with the times—cross off some bucket list items, if you will. In the upcoming months, you’re likely to see some changes I’m making. My business and I will continue to focus on the local community, but we will begin to broaden our geographical focus a bit, bringing our Country Fried Creative marketing creativity and analytics approach to a larger audience.
All of that to say, it’s important to show people what you can do both locally and within your profession. Geography is no longer a boundary, with so many ways to market yourself online.
Your Next Steps as a Job Seeker
Navigating the job market today isn’t easy, but those who focus on the “Know, Who, and Do” of their job search can rise above the challenges. Knowing things and knowing people is important, but it’s just as important to show that you can put that knowledge to work in ways that make a difference. By building expertise, growing your network, and demonstrating your skills, you’ll stand out—even in a crowded marketplace. I do this almost every day as I work to market and promote my own business in a noisy market.
Sure, things were simpler back in the day of newspaper classified ads and mailed cover letters. Yet, today’s online tools give you the chance to cultivate a professional brand, expand your reach, and let employers see firsthand what you can bring to the table. Keep learning, keep connecting, and show people what you can do. If you’re looking to make connections, feel free to reach out (my connection information is below). I can’t promise anything (no one can), but I’m always eager to meet new people and happy to help however I can. Stay strong job seekers, you can do it.
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
This is not an easy post to write. By the time you read this, our much-loved dog Thor will have crossed the rainbow bridge. He’s earned his rest and will be sorely missed. What makes this extra hard to write is that right now, as I type this, it’s Friday afternoon, October 18, 2024, and Thor is resting at my feet—something he’s always loved to do since he was a puppy. In fact, he’s snoring!
I’m not sure whether an unexpected or a planned goodbye is harder. For my fellow dog (and pet) lovers, you probably understand what we’re going through. No, a dog is not a human—but in many ways, dogs reflect some of the best qualities we humans often lack. I’d like to share with you the story of Thor, the bestest boy who made our lives better for the past twelve years.
Thor’s first day with us in 2012 and his last day with us in 2024. Photo/Joe Domaleski
Thor’s “gotcha day” was December 22, 2012. We adopted him as a seven-week-old Christmas rescue puppy. He was the runt of his litter, with a rust coloring that stood out from his darker-colored siblings. While the other puppies were yapping, as puppies do, Thor calmly trotted over to the fence and approached us through the grating. I can truly say that he picked us, not the other way around.
At the time, my (now grown) kids were much younger and excited to welcome a new puppy into the family. My daughter Tori slept with him on the floor during his first night in our house. But what should we name him? After tossing around ideas for a few days, we settled on Thor—Marvel’s Thor movie had just come out and was popular at the time. We even named his crate “Asgard,” after Thor’s home in Norse mythology.
We were told that Thor was a mix of Rhodesian Ridgeback and Boxer. He definitely had the look of both breeds, with the strong, muscular build of a Boxer and the distinctive Ridgeback coloring. Thor was more than just a pet—he was a full-fledged member of our family. For the past twelve years, he’s participated in most of our family adventures.
Thor grew up alongside our children, joining us on family trips, hikes, and vacations. Whether it was lounging on the porch, chasing after balls in the yard, or just napping at our feet, Thor was always nearby, providing us with his steady, loving presence. In fact, lying near my feet is something he’s always loved doing ever since he was a puppy.
Because I work from home a lot, Thor naturally bonded to me first as the “Alpha Male,” and most of my family will tell you that he was a daddy’s boy. Here are some of our favorite memories of Thor:
Mary Catherine and Thor take a break after hiking up Kennesaw Mountain. Photo/Joe Domaleski
Learning the basics: Taking him to doggie obedience school, where he graduated by learning sit, stay, come, heel, and “high five.” Thor especially enjoyed “high five” over the years.
Hiking: Thor accompanied us on many hiking trips, including treks up Mt. Pisgah in western North Carolina and weekly hikes out at The Ridge Nature Area. In fact, Thor was there on opening day when The Ridge first opened.
Camping: One time in Brevard, we were camping in 25-degree weather, and Thor kept us warm in the tent. There’s nothing like a dog in your sleeping bag for a space heater.
Runs & walks: Numerous runs and walks along the Beltline trail over the years as it was being built—first as an abandoned rail, then a dirt path, and now a paved superhighway of bikes and scooters. Thor was with us to see it all.
Home protection: Serving as our virtual alarm system. We have a long gravel driveway, and Thor was always the first to let us know when a car approached.
Mom’s helper: Some years ago when Mary Catherine drove a school bus, she parked it at home. Every morning Thor would go out to the bus with her during the pre-trip inspection.
Chasing soccer balls: When the kids were little and played soccer, Thor had a hard time sitting still on the sidelines as the soccer ball was kicked around. At home, he loved to chase soccer balls in our yard, even deflated ones. He did this until his health declined a few months ago.
Peanut butter: Most dogs love peanut butter, and Thor was no exception. We used to love giving him empty peanut butter jars to lick and play with. If you’ve never seen a dog try to lick a peanut butter jar clean, you’re in for a treat.
Holding hands: Ever since he was a puppy, Thor loved to reach out a paw and put it on our legs or, even better, hold his paw with our hands. He continued to do this right up until the end of his life.
Thor with his best friend, Max the girl cat. Photo/Joe Domaleski
Over the years, Thor became friends with other animals in our family. He more or less split the house with Angel, our house cat, and each had their own “territory.” Our daughter Alex’s dog, Beesly, was a friend of Thor’s and stayed with us from time to time. Thor and Beesly loved playing tug together and getting into trouble. Two years ago, “Max the girl cat” was a stray who took over our carport. Max and Thor became fast friends and were inseparable when we took Thor outside. Sadly, Max passed away just one week ago. I like to think that Thor and Max are together again, wherever pets go after they die.
Last spring, we adopted another rescue dog—Loki. Yes, we named him to honor the half-brother relationship between the fictional Loki and Thor. We’re so glad that Thor got to spend the last six months of his life becoming friends with Loki. They were great together. We’re not sure how Loki is going to react without Thor.
As with all dogs, there came a time when we noticed Thor slowing down. Three years ago, he suffered a stroke. It was during COVID, and we didn’t know what to make of it. At the time, the vet told me that dogs tend to be more resilient in recovering from a stroke. We were cautiously optimistic, even though I had to pick him up to take him outside, and we had to feed him by hand. That lasted almost three months, but being the strong dog he was, Thor pulled through and made a remarkable recovery. He was even chasing soccer balls again soon after.
Thor and Loki enjoy a car ride together. They were good friends. Photo/Joe Domaleski
But in hindsight, he never fully regained his total strength. When Thor was younger, he used to run with us. Over the past year, we noticed that Thor had trouble going more than a few miles, so our walks were largely confined to our one-mile-long street. Some of my best memories of Thor were taking walks up and down that street. This summer, it became clear that his quality of life was worsening, and we took our last one-mile walk together back in July. We still walked up and down our driveway, but Thor’s back legs just didn’t want to cooperate. Some days were better than others.
Thor takes a break during a walk down our driveway. Some days those back legs just didn’t want to cooperate. Photo/Joe Domaleski
A week ago, we took him to the vet. We got the bad news we didn’t want to hear and decided that it was time to let him go. As I’m writing this, I can tell you that we’ve had a great final week with Thor. We’ve done all the things we wanted to do—lots of car rides, limited walks, and he even got to hang out with us during one of our ruck club workouts. It’s strange knowing this was his final week.
For those who have never had the bond that comes with sharing your life with a dog, it can be hard to explain. Thor was there for us through all the ups and downs—whether it was dealing with bad days, enjoying the good ones, or getting through the tough times. He gave us his unwavering loyalty. He was more than a dog; he was our friend, our protector, and our comforter.
Now comes the hard part. Everything up until this point was written on Friday, with Thor by my side.
Thor is no longer by my side. I’m writing to you now over the weekend, after he was put to sleep. Saying goodbye to Thor is one of the hardest things we’ve had to do as a family. On Friday afternoon, I loaded Thor into our car and picked up my wife, Mary Catherine, from work. It was a very strange feeling knowing this was his last car ride with us. We got to the vet’s office a little early so that we could spend some final moments with Thor outside. I’ll always cherish this last final picture together as a family. He was so happy, and he made us happy.
Our final picture together as a family on Friday, October 18, 2024. RIP Thor, you will be missed. Photo/Joe Domaleski
Once inside, the staff was very professional and understanding. I won’t go into details, but it was very quick and peaceful. “Being put to sleep” is an accurate description—it takes less than a minute. We’d like to thank Dr. Tim Jackson and the staff at Fayette Veterinary Medical Center for making Thor’s final moments special.
As a final treat, they brought out the forbidden treats—chocolate! Yes, Thor died eating chocolate Hershey’s Kisses, and what an awesome way to go. Mary Catherine and I held him through the end. My lasting memory will always be Thor’s eyes. When he was a puppy, he looked at us with absolute trust and affection. Over the years, we came to regard Thor in the same way—with trust and affection. In his final moments with us, Thor continued to look at us with those same puppy eyes. Those eyes communicated love and complete trust in us that this was for the best. He reached out a paw, and we held it as he closed his eyes for the last time. When it was over, he was asleep for good.
I don’t know what happens to dogs when they die—none of us do. I like to think he’s in a better place now, free from pain and running through a big yard like he did when he was younger. I took the following picture about this time last year. This is what I hope heaven looks like.
This is what I hope heaven looks like. Until we meet again, goodbye sweet Thor. Photo/Joe Domaleski
Thor, you’ve given us over twelve years of love and loyalty. You’ve earned your rest, sweet boy, and we’ll miss you more than words can say. Thank you for being the bestest boy we could ever have asked for.
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
It’s time for another article about Artificial Intelligence (AI). I get asked more about AI and analytics than just about any topic – so here’s an update. Looking back, it’s hard to believe it’s been a year since I wrote my first article about Artificial Intelligence (AI), detailing how we were using AI as a force multiplier for my business. At that time, in the fall of 2023, we were nearly one year into the new era of generative AI with the launch of OpenAI’s ChatGPT. Generative AI like ChatGPT seemed to come out of nowhere for most people and quickly became one of the hottest topics of the year.
The ability of generative AI to create new content, such as text and images, by learning patterns from existing data continues to amaze (and concern) people. Although my original article wasn’t necessarily earth-shattering, it did get the attention of many, and I was asked to give some interviews and presentations about the topic. Six months later in April 2024, I wrote a follow-up article since so many people were asking for my opinion about AI for small businesses. That brings us to today’s article, which logically follows from the previous two newspaper articles.
Yours truly holding a copy of the excellent book “Why Machines Learn The Elegant Math Behind Modern AI” by Anil Ananthaswamy. Purchased at a local bookstore — Scholar & Scribe in Fayetteville/Trilith. Photo/Joe Domaleski
First, a bit of personal history
Before diving into my top AI book picks, I think a personal update is in order since it will provide some context for my book selections. If you’re a regular reader of my column, feel free to skip this section since you’ve read about my background in math and computer science before. If not, the following may help establish my interest and background in AI.
Like most people, I have been amazed at what generative AI can do astonishingly well, but also at what it can’t do very well. Most generative AI models are based on artificial neural networks — something that was relatively new back in the early ’90s when I first encountered them (technical note: neural nets are based on earlier concepts like Rosenblatt’s perceptron, which dates back to 1958, and McCulloch & Pitts’ artificial neuron from 1943). I dabbled in some early neural network algorithms applied to financial markets while in graduate school at Georgia State University 30+ years ago.
Over the past year, I’ve become interested in AI once again, but this time in how it is applied to digital marketing. In order to break out of the hype and get up to speed on what’s new in AI, I took some online courses through Harvard University’s excellent CS50 program, with additional courses through Wharton Business School. I’ve been so intrigued by the subject that after talking to some colleagues in academia, I decided to apply for — and was accepted to — Georgia Tech to pursue another Master’s degree, this time in analytics. I’m having a great time so far, and right off the bat, we’re already studying AI, particularly machine learning algorithms. All of my undergraduate courses in statistics, linear algebra, probability, and calculus are finally being put to the test.
Reviewing basic concepts about neural networks as part of Dr. Kartik Hosanagar’s AI for Business course through UPENN’s Wharton Business School. Photo/Joe Domaleski
That brings me to my book picks for the year. I love to read, and I think it’s important to keep the mind sharp, not only with problem-solving but also with general reading. Once ChatGPT was out in the wild, bookshelves filled up with AI books — particularly digital bookshelves, where the barrier is low to publish something. There’s a lot of “junk” out there, some of it written 100% by AI, mostly to make a quick buck. One of the most popular AI books on Amazon right now is about how someone can become a “ChatGPT Millionaire.” Yeah, consider me skeptical.
My 2024 AI book picks were purposely selected from known academics who had a reputation before the current surge of interest in AI. Each of the authors is active in research, teaching, and communicating about AI. I’m aware there are some good books out there about AI that haven’t come from academia, but they are few and far between. Most of the authors whose books I picked don’t appear to be writing solely for financial reasons. Each of these books is available in both digital and print editions by respected publishers. All of the authors on my list are actively promoting their work, so it’s easy to find follow-up information from their research and writing.
My picks for top AI books in 2024
Co-Intelligence: The Surprising Power of Combining Human and Artificial Intelligence by Ethan Mollick (2024) Portfolio Books.
Dr. Stefano Puntoni interviews Dr. Ethan Mollick about Mollick’s new book Co-Intelligence, my top AI book pick for 2024. This was a screen shot of the online presentation that took place on 7/10/24. Photo/Joe Domaleski
My overall top AI book pick for 2024 is Co-Intelligence by Dr. Ethan Mollick. In this book, Mollick proposes four key principles for using AI as a virtual co-worker — what he calls “co-intelligence.” These principles include always inviting AI to the table, staying human in the loop, treating AI like a person (with clear roles), and assuming today’s AI is the worst version you’ll ever use. Mollick brings these concepts to life in a way that is both practical and engaging, making this a must-read for anyone integrating AI into their work. Mollick’s blog, One Useful Thing, is also a great resource that complements the ideas from the book. This is not a technical book, although he mentions some of the underlying concepts that make AI work. If you can only read one AI book this year — this is the one.
The Worlds I See: Journeying Through AI, Humanity, and the Future of Technology by Fei-Fei Li (December 2023) Flatiron Books.
The Worlds I See by Fei-Fei Li is one of the best non-fiction books I’ve read in years. This book could easily be read for pure enjoyment — even if one isn’t particularly interested in AI. Dr. Li does an excellent job of telling personal stories with a broad view of AI’s current and future impact. Her journey from childhood to becoming a leader in the AI world is inspiring, especially for someone like me who left academia during the so-called “AI winter” of the early ’90s and is now witnessing AI’s resurgence. This book offers a behind-the-scenes tour into the key technologies of AI and, more importantly, the people involved in them. Much like the book Chaos: The Making of a New Science did for me in the ’80s, The Worlds I See reawakens that sense of wonder about the future of AI. Dr. Li, often called the “Godmother of AI” for her ground-breaking work in image recognition, remains active in the field — particularly with ethics in AI.
The AI-Savvy Leader: Nine Ways to Take Back Control and Make AI Work for You by David De Cremer (2024) Harvard Business Review Press.
Dr. David De Cremer speaks about his new book The AI-Savvy Leader. This screen shot was taken during his online presentation which took place on 6/7/24. Photo/Joe Domaleski
Professor David De Cremer’s The AI-Savvy Leader offers a much-needed human-centric perspective on AI. While many books focus solely on the technology, De Cremer shifts the spotlight to the leaders responsible for steering AI implementation. He outlines nine actionable strategies to help leaders maintain control over AI’s integration into their businesses, with an emphasis on ethical considerations and fostering a learning culture. As a business owner, I appreciated how the book reinforces the importance of strong leadership in the AI era. AI can’t replace vision, integrity, or adaptability — it enhances them. This non-technical book is a must-read for any executive looking to leverage AI while staying true to core values.
Teaching with AI: Humanizing Learning in the Age of Artificial Intelligence by Jose A. Bowen & C. Edward Watson (2024) Johns Hopkins University Press.
Teaching with AI is a timely read, especially for educators looking to integrate AI into their classrooms. I appreciated the practical examples, sample prompts, and activities tailored for both teachers and students. Bowen’s and Watson’s intent is to make it easier to use AI in meaningful and accessible ways in the classroom. While some sections were a bit redundant (which may have been intentional, since that’s one way to learn), the overall content is highly valuable. As both an instructor and a student, I found this book personally relevant. For educators who still ban AI in classrooms, it’s time to reconsider. AI offers opportunities for mutual benefit to both teachers and students. Though the world of AI is rapidly evolving, Bowen and Watson do a great job of incorporating the latest research and technologies. Ironically, just after this book’s publication, Google released its NotebookLM AI offering for learning. Keep in mind that innovations are going to happen, and books will have a hard time keeping up. Consider following the authors on this list via social media and blogs to stay updated on their perspectives as new technologies emerge.
Why Machines Learn: Exploring the Boundaries of Artificial Intelligence by Anil Ananthaswamy (2024) Penguin Random House.
I’m still reading this excellent book that explores the math behind AI. Photo/Joe Domaleski
I’m still reading Why Machines Learn, but so far, it’s one of the best books I’ve read on the subject of AI. This book is likely to become my new favorite about AI once I finish it. Ananthaswamy’s book combines both the history of AI and the underlying math that makes it work. I’m a math nerd at heart, so this book speaks my language. Ironically, Ananthaswamy is the only author on my list who doesn’t have a PhD, but his book is the most academic and technically detailed of the bunch. He explores key mathematical and scientific concepts — like linear algebra, statistics, and calculus — that are the backbone of AI, and does so in a way that’s both accessible and thorough. This book is highly recommended for those with a technical background or a strong interest in STEM. In fact, it’s so comprehensive I think it could easily serve as an introductory undergraduate textbook on AI. I purchased this book as a print edition from my local bookstore, Scholar & Scribe in Fayetteville/Trilith.
Please support local bookstores when you can, even if they have to order THE books for you.
Honorable mentions
The following two books were published before 2024 but have aged quite well and are still worth reading.
Artificial Intelligence: A Guide for Thinking Humans by Melanie Mitchell (2019) Farrar, Straus and Giroux.
Dr. Mitchell is a Professor with the Santa Fe Institute and Originator of the Complexity Explorer platform, where I took some online courses about complexity science back in 2015 and 2016. Mitchell is an excellent communicator, both in class and in this fine book about AI. Her book was one of the first mainstream works to get really popular — and it did so well before ChatGPT came out. The book provides a great history of AI and explores topics that are still very relevant today. Mitchell has a healthy skepticism about some of AI’s purported capabilities, and her doubts are grounded in real-world research and experience. Much has happened since this book came out, and I understand it may be in the process of being updated. Also highly recommended is her award-winning book Complexity: A Guided Tour (2009) Oxford University Press.
A Human’s Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control by Kartik Hosanagar(2019) Viking.
Reading Professor Hosanagar’s book on my Kindle in downtown Fayetteville. Photo/Joe Domaleski
Earlier this year, I took Professor Hosanagar’s online course, Artificial Intelligence in Business, through Wharton Business School. It’s an outstanding course, and I highly recommend it to all business leaders. I enjoyed the course so much that I was inspired to read Hosanagar’s book. Although it was written before ChatGPT’s release, the material has aged very well, and the points made are still relevant — perhaps even more so today. Hosanagar has an easy-going writing style with a good sense of humor — something you don’t often find in books on AI. I’m hoping he writes another book soon, and I’ll definitely buy it if he does.
On my future reading list
I have three more books about AI that have been recommended to me and are on my list to read next. Now that I’m back in graduate school, I might have to slow down the rate at which I read these books, but I do intend to get to them in the next few months.
AI & I: An Intellectual History of Artificial Intelligence by Eugene Charniak (2024) MIT Press.
How to Teach AI: Weaving Strategies and Activities Into Any Content Area by Rachelle D. Poth (2024) International Society for Technology in Education (ISTE).
Nexus: A Brief History of Information Networks from the Stone Age to AI by Yuval Noah Harari (2024) Penguin Random House.
Summary
Read more books! It’s not lost on me that there are plenty of online articles, YouTube videos, and free courses about AI. I’d like to make the case that you supplement your AI diet with some longer-form content by reading good books on the subject. Avoid books that only appear in online form or have an author who doesn’t seem to have an online presence before 2023 (one of the many ways to spot a “fake” book).
Each of my book recommendations is highly readable, comes from a respected authority, and explores different aspects of AI — history, algorithms, applications, ethics, learning, and even math. You’ll notice that some of the authors seem to be “pro-AI,” while others are a little less enthusiastic. It’s good to have a variety of perspectives on things — including AI. None of the authors think AI is going to take over the world, and neither do I — but we are in for some interesting times.
Have you read any good books on AI this year that you think I should add to the list? I’d love to hear your feedback below or on my goodreads page.
NOTE – A slightly different version of this article was published on my personal blog as My Top Picks of Books about AI for 2024 (https://blog.marketingdatascience.ai)
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
It’s no secret that I’m not a die-hard football fan, just ask my family. Go ahead and take away my “man card,” but I didn’t grow up really paying much attention to football. I was a runner in high school, and the football guys were several notches above me in the social pecking order. As I’ve gotten older, I’ve paid a little bit more attention to football, especially the thrill of live sports—when the team on the field is one I care about. My son started playing football in middle school, and that carried over to high school when he played for Whitewater High School. As the team treasurer for the Whitewater Touchdown Club (booster club) and part-time game announcer, I started to develop more interest in football. I think most parents take an interest in their kids’ sports.
With our family at a GSU football game. (LR) Son Stephen, daughter Alex, son-in-law Connor, Mary Catherine, and me. Photo/Joe Domaleski
As an undergrad in the 1980s, I attended North Georgia College, as it was known back then. It was a much smaller school compared to the University of North Georgia today, and while we didn’t have a college football team, we enjoyed intramural football. In the early 90s I was a grad student at Georgia State University (GSU), which also didn’t have a football team at the time. That changed in 2010 when GSU launched its football program, and they now play in a new stadium that was once the Olympic Stadium and later home to the Atlanta Braves. I’ve been to a few GSU games since then, and they’re always a lot of fun.
While we’re on the subject of GSU Football, something quite interesting has recently happened in college football that has Dawg fans scratching their heads. In an unexpected twist, GSU beat Vanderbilt, who then went on to beat Alabama, who, as we all know, recently defeated UGA. So, in this strange world of college football upsets, you could say that Georgia State has, in a roundabout way, edged closer to the Bulldogs than anyone might have expected. It’s these kinds of twists that keep college football interesting. Pro football? Not so much (sorry Falcons fans).
Don’t show this to my new Georgia Tech family. Pictured here with Colin Martin, friend and former CEO of the Fayette Chamber. Photo/Joe Domaleski
Speaking of UGA, I’ve been known to root for the Dawgs over the years. After all, they’ve consistently fielded competitive teams and have earned their place among college football’s elite. My younger brother Chris attended UGA, many of my friends went to UGA, and one of my Fraternity brothers is currently a Dean at UGA. I’ve attended several UGA games, and there’s nothing quite like the excitement of a packed Sanford Stadium on game day. From the Redcoat Marching Band hyping up the crowd to the chants of “Go Dawgs,” the atmosphere is a lot of fun. Having 90,000-plus fans take over Athens, GA on game day and cheering their Dawgs is an experience you can’t replicate on TV. Even if you’re not a die-hard fan, being part of that sea of red and black is something special. Over the years, I’ve taken in some unforgettable moments at those games, and even though I’m not glued to the TV every Saturday, I always keep up with how the Dawgs are doing. And let’s face it, in Georgia, it’s hard not to get swept up in the excitement of UGA football season.
But now, as a middle-aged graduate student, I’m back in school at Georgia Tech, working toward another Master’s degree. Returning to a college campus at this stage in life has been quite an experience, and I’ve made it a point to take in all that Georgia Tech has to offer. I’ve cheered on UGA in the past, but now it’s time to embrace my new school – Georgia Tech. As a student, I joined the Yellow Jacket Club to get season tickets, but I wasn’t quite sure about sitting in the student section—didn’t want to be mistaken for someone’s parent (or grandparent!). So, I upgraded to some premium tickets on the 50-yard line to attend my first-ever home game last Saturday with my wife, Mary Catherine.
Georgia Tech football pre-game Helluva Block Party in front of Tech Tower. Photo/Joe Domaleski
Since it was a night game—and well past our usual bedtime—we debated whether to go, but ultimately decided to go to the game. We arrived at Georgia Tech a few hours early to soak in the pre-game atmosphere. The Helluva Block Party was in full swing, giving us the perfect opportunity to walk around campus and enjoy the festivities. There was a concert going on with country music star Lauren Alaina, a Georgia native. After taking that in, we walked by Tech Tower on our way to the student center and the lawn at Tech Green. Near the Kessler Campanile fountain, we listened to the alumni marching band play. Part of their repertoire included a rendition of the Budweiser Song, which I was told is a Georgia Tech tradition. Soon, the student marching band joined in, adding to the fun.
About an hour before kickoff, the bands marched toward the stadium, and naturally, we followed. The crowds weren’t as large as what you’d see at UGA games, which made it much easier to get around. We were able to enter the stadium with no wait, which was a nice change of pace. Bobby Dodd Stadium, one of the oldest college football stadiums, has undergone renovations over the years, but you can still feel the history and tradition embedded in the place. It’s smaller than UGA’s Sanford Stadium, but that’s something we actually liked. Even when we headed to the concessions, there were no lines, so we grabbed refreshments and made our way to our seats on the 50-yard line.
Joe and Mary Catherine Domaleski on the 50-yard line at the Georgia Tech vs. Duke home game on 10/5/24. Photo/Joe Domaleski
We got to our seats and started chatting with the folks around us, which was really enjoyable. As I had been told from other Tech alumni, most of the people in our section were around our age, so we fit right in. The student section, though, was a whole different story—it’s over on the north end, packed with the energy of college undergrads. Had I sat over there with my student ticket, I’m not sure I could have kept up with the energy level! We were on the west side, facing east toward the Atlanta skyline, which made for a pretty cool view. As I looked out over the stadium, with the skyline shining behind it, I couldn’t help but feel like I was part of something special. It was one of those perfect fall nights in Atlanta, where the weather, the company, and the excitement of the crowd all came together seamlessly.
About 30 minutes before kickoff, the bands kicked things up again, and you could feel the excitement building. Here’s a short video I took before the start of the game, featuring the band, cheerleaders, and, of course, the Ramblin’ Wreck—a 1930 Ford Model A that’s been Tech’s mascot for ages—making their grand entrance with the team onto the field. Seeing that old car roll out, with the crowd going wild and the music blasting, was one of those cool moments that made me feel right at home at Georgia Tech.
[su_youtube url=”https://www.youtube.com/watch?v=Xb9jd-HlJxU?si=6PA4O_YFOXvCXxka” title=”Georgia Tech vs. Duke game opening on 10/5/24 at Bobby Dodd Stadium.”]
The game was a blast—two pretty evenly matched teams making it fun to watch from start to finish. Georgia Tech and Duke kept things close, which kept the game that much more interesting to watch. The band put on a great halftime show, and during the break, I had a chance to catch up with some old friends from North Georgia – Jim and Lee Glover. It was great seeing them again. Their son had just graduated from Georgia Tech. We spent some time swapping stories about the good ol’ days and talking about how much things have changed since we were in college at North Georgia.
Joe & Mary Catherine Domaleski catch up with Lee & Jim Glover. Joe went to North Georgia College (UNG) with them back in the 80’s. Photo/Joe Domaleski
Once the second half got going, the intensity really ramped up. Both teams were giving it everything they had, and for a while, it felt like the game could go either way. The crowd stayed engaged, and you could feel the energy building as we headed into the fourth quarter. Tech’s defense came through when it mattered most, making some big plays to help secure the win. When the final whistle blew, the stadium erupted, and it felt great to be a part of that moment—even if we’re not your typical football fans.
Will we be back? Absolutely.
The whole night was so much fun that we’re already looking forward to the next game. There’s something special about live football—the camaraderie, the excitement, and the way it brings people together. As a middle-aged grad student, I’m proud to be part of my new Tech family, and it’s impossible not to get swept up in the excitement.
Mary Catherine and Joe enjoy a perfect fall evening in Atlanta at the Georgia Tech game on 10/5/24. Photo/Joe Domaleski
So now I have to ask—how many Georgia Tech fans are out there? If you haven’t been to a Tech football game yet, I highly recommend it. And if you have, well, you know exactly what I’m talking about.
Go Georgia Tech Yellow Jackets. Sting ’em. 🐝
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
We were spared, but many of our friends were not. You know what I’m talking about—Hurricane Helene. Last week, Helene ravaged Florida, Georgia, Tennessee, North Carolina, and South Carolina. It’s hard to see the images and videos of the devastation. Many areas will never be the same. There’s a good chance many of you have friends in the affected areas. As I write this article, recovery efforts are underway.
Before the storm came ashore on Thursday, September 26, we double-checked our preparations here at home in Fayette County. Based on the stock levels at local stores, it looks like many of you made preparations ahead of time, and that’s good. Two months ago, I shared my thoughts about emergency preparations, and it’s worth a read (or re-read). It’s important to have the essentials covered ahead of time.
During the night of 9/26 and the early morning hours of 9/27, I was running a radio net for Georgia Emergency Management and Homeland Security Agency (GEMA/HS) as a volunteer with the Georgia AuxComm program. Part of my job was to take field reports that came in over the radio. As I worked my radio, I also monitored two systems designed for emergency response personnel—WebEOC, which is used for coordination between emergency management agencies in Georgia, and NWSChat, which is used by the National Weather Service to communicate with various partner organizations. Both systems are restricted “back channel” methods of communication and coordination. I experienced two emotions as I watched the reports come in.
Watching the storm track of Hurricane Helen in the very early morning hours of Thursday, 9/27/24. Notice how the storm was starting to track more towards the east heading straight for Augusta. Photo/Joe Domaleski
First, there was a sense of relief. Around 3 a.m., I noticed on the NWS system that the storm was tracking more toward the east than originally forecasted. Although it was raining heavily here in Fayette County, it became obvious that our immediate area would be largely spared. Unfortunately, that sense of relief was offset by a sense of growing dread. Around the same time, over on the GEMA/HS system, field reports were coming in that were shocking—entire counties were going dark—no power, internet, or cell service. Many 911 systems went down, and a few radio towers collapsed. I’m not allowed to divulge specifics, but many of the situations have now been reported by the news media. It’s simply shocking that in 2024, a city as large as Augusta and a county like Richmond, adjacent to the state-of-the-art Fort Eisenhower, could go dark with very few routes to get in or out of the area.
Things are so bad, that some of my ham radio friends from AuxComm were airlifted into affected areas over the weekend. They were flown in Georgia State Patrol helicopters for speed and safety, since many roads are still blocked. Their mission is to help restore communications around the state. Just before I started typing up this article, I was on a conference call with our team and they’ve completed one round of restorations and are flying to new areas tonight . You can watch a video of it below. The ham radio volunteers are the ones not wearing flight suits. The boxes they’re handling contain communications equipment.
What would you do if our grid went down and you were unable to travel out of this area?
Although food, water, and shelter are of paramount importance, so is communication. How would you let loved ones know you’re okay? If you weren’t in the affected area but wanted to check on loved ones who were, how would you do that? In this article, I’m going to share some specific ways you could communicate when the grid goes down. By “grid,” I mean phone lines, cellular service, internet, and power. When one or more of those fail, that’s a “grid down” situation.
You already know I’m a fan of amateur (ham) radio communications. Simply stated, it just works when everything else fails. It’s still a viable means of communication and is very resilient to infrastructure outages. Earlier this year, I wrote an article about it entitled – “If the grid goes down, amateur (ham) radio works when all else fails“. Ironically, on Saturday, I was teaching a pre-planned “ham cram” class for Fayette County Parks & Rec to help people get licensed. The timing of the class and its relevance couldn’t be better. We’ll explore some ways ham radio can be used, but we’ll also consider other methods. Here’s a short video of our class.
Ham Radio: The Ultimate Backup
As I mentioned earlier, I’m a big advocate for amateur (ham) radio, and it’s not just because I enjoy the hobby. During Hurricane Helene, ham radio operators played a critical role in coordinating communications services and relaying vital information when all other systems failed. Ham radio doesn’t rely on the grid—no internet, cell towers, or phone lines required. With basic equipment and a license, you can communicate over long distances when everything else is down. For those of you who want to ensure you’re never completely cut off, learning ham radio and getting licensed is one of the best investments you can make. I always have a radio with me and have personally used it when I was out of cell phone range during a car breakdown in the mountains. If you want more information, leave me a comment below. Even if you aren’t a ham radio operator, you probably know one who might be able to help. It’s one reason I’m so vocal about it—I want people to know I’m here to help if I can.
FRS and GMRS: Short-Range Solutions
While ham radio is the go-to for both long-range and short-range communications, Family Radio Service (FRS) and General Mobile Radio Service (GMRS) radios are excellent for short-range, local communication. These radios don’t require any special skills, and FRS radios, in particular, are unlicensed and easy to use. GMRS radios have a longer range but do require a license. If you’re looking for an easy way to stay in touch with neighbors or within a small area during a crisis, having a set of these radios on hand is a smart move. You can buy them at many local stores. Be sure to buy extra batteries and test them out BEFORE you actually need to use them in an emergency situation.
Text and Email: Limited but Reliable
Even when the grid is down, there’s a chance that text messaging might still work. Texts require less bandwidth than voice calls, meaning they often get through, even with weak signals. If you find yourself in a disaster zone with poor service, try sending a text first. It may be delayed, but it could still go through eventually.
Similarly, email can work if you find a way to access the internet. If you have a data connection on a cell network, that’s ideal, but oftentimes, that’s one of the first things to fail. You might be able to locate a public Wi-Fi location that’s still active. We’ll talk about that below. Another way to send/receive email is Winlink, which uses ham radio as a type of modem (remember those?) for email delivery over radio. APRS is another amateur radio technology that can be used to send “text messages” over the airwaves.
Finding Wi-Fi Hotspots: Your Connection to the Outside World
When cell service is down, finding a public Wi-Fi hotspot could be your lifeline. Libraries, coffee shops, hospitals, schools, and public buildings with backup generators often have Wi-Fi available, even when the power grid is down. Knowing where to find these hotspots can make all the difference when trying to send an email or use social media for updates. If you prepare ahead of time by identifying Wi-Fi hotspots in your area and downloading offline maps, you’ll have a better chance of staying connected during a prolonged outage. I have a friend right now who’s in the Augusta area. She doesn’t have access to cell service or power but is within walking distance of a facility that has a generator going and active Wi-Fi. My guess is that the Wi-Fi is connected to a satellite Internet service that is working. She’s using it to send updates through social media, which is how I knew about her situation.
Social Media: Staying Informed and Connected
When you can find a working internet connection, social media can be a powerful tool for both receiving and distributing information. Platforms like Facebook, Twitter, and Nextdoor are frequently updated with real-time information from communities, relief organizations, and emergency services. During disasters, these platforms can help you locate shelters, communicate with authorities, or find out about ongoing relief efforts. Just remember that social media is only useful when you have internet access, so it’s best to have multiple backup plans for communication.
U.S. Mail: The Old-Fashioned Lifeline
Until recently, I would’ve recommended the U.S. Mail as a resilient, old-school way to get messages out of an affected area. With well-publicized failures of local post offices and the new Fairburn sorting facility, I’m a little reluctant to list this method. I’ll leave it in here for now, but know that I’ve also experienced bad delays and outright non-delivery of mail. If you’re unable to communicate electronically, sending a letter or postcard could still help you reach loved ones. While it’s slower than digital communications, the postal service was designed to be a resilient option when the grid is down. Hopefully, service will improve in the future. In the meantime, maybe carrier pigeon would be more reliable than the U.S. Mail.
Red Cross and Emergency Services: Reconnecting Families
During and after disasters, the American Red Cross and local emergency services often set up special communication networks to help displaced families stay in contact. Many shelters offer these services, which can help you let others know you’re safe or check on loved ones in affected areas. The Red Cross also has online systems, like its “Safe and Well” program, which helps reunite families during disasters. If you’re trying to locate loved ones in an affected area—or—get the word out that you’re okay, consider looking into it.
Satellite Internet: Restoring Connectivity from the Sky
In recent years, satellite internet services like Starlink have become game changers for restoring internet access in disaster-stricken areas. Unlike traditional internet, which relies on land-based infrastructure, satellite internet beams connectivity directly from satellites in low Earth orbit to user terminals on the ground. This allows for high-speed internet access in areas where power lines, cell towers, and fiber optic cables have been damaged or destroyed. During emergencies, satellite internet can help coordinate relief efforts, enable video calls, and support real-time updates. Starlink, in particular, is actively being deployed right now by GEMA/HS as part of the Hurricane Helene emergency response. For organizations and individuals looking to ensure uninterrupted internet access during a crisis, satellite internet is becoming an increasingly viable solution.
Satellite Phones: Reliable Communication from Anywhere
When landline and cellular systems fail, satellite phones provide a reliable way to stay connected, even in the most remote or disaster-stricken areas. Unlike cell phones, satellite phones communicate directly with orbiting satellites, bypassing damaged or non-functional terrestrial infrastructure like cell towers and power lines. While satellite phones can be expensive and require service subscriptions, they’re very reliable for emergency communication. Rescue teams, government agencies, and individuals in disaster zones often rely on satellite phones to relay critical information. If you’re preparing for a worst-case scenario, a satellite phone can ensure you’re never completely cut off from the outside world. As the technology has advanced, the pricing of satellite phones has actually made them affordable for private citizens like you and me.
Satellite Messaging Devices: Texting When There’s No Signal
For those who don’t need full satellite phone capabilities, satellite messaging devices like SPOT and Garmin inReach offer a simpler, more affordable solution. These devices allow you to send text messages through satellites, even when there’s no cell service or internet available. They are perfect for sending quick check-ins to loved ones or emergency messages to authorities. Some models, like the Garmin inReach, even allow for two-way communication and GPS tracking. Subscription plans are usually required, but the cost is far lower than satellite phones, making them a practical option for staying in touch during disasters or remote travel. Newer models of iPhones also have an emergency SOS via satellite feature.
Drones for Message Delivery: Reaching Remote or Cut-Off Areas
In recent years, drones have emerged as both a weapon and a tool for helping deliver vital supplies and messages to areas cut off by disasters. Equipped with cameras and small containers, drones can deliver physical messages, medical supplies, or even Wi-Fi routers to areas where traditional routes are blocked. For instance, after major hurricanes, drones have been used to assess damage and deliver aid to isolated communities. While drone usage in emergencies is still developing, they offer a promising way to bridge communication gaps when roads are impassable or infrastructure is severely damaged. As the technology advances, drones may become a standard tool in disaster response.
Field Expedient Methods: Low-Tech Solutions in Crisis
When high-tech communication methods are unavailable, sometimes the simplest solutions work best. Field expedient methods like community bulletin boards and public announcement systems can play a role in maintaining communication in a grid-down situation. After disasters, many communities set up physical message boards in public areas, allowing residents to post updates, request help, or leave messages for loved ones. Similarly, portable PA systems or bullhorns can be used to broadcast vital information when other communication channels are unavailable. While these low-tech methods lack the speed and range of digital tools, they are often among the most effective ways to get critical information to people in affected areas. I’ve even seen examples where people hold up signs saying they’re okay while a news crew films them in an affected area.
GEMA/HS State Operations Center (SOC) with Emergency Operations Communications Manager/ESF2 Lead Greg Smith. Photo/Joe Domaleski
Ensuring You’re Never Out of Touch
In times of disaster, staying connected can be a matter of survival. From ham radio and satellite phones to drones and Wi-Fi hotspots, there are numerous ways to maintain communication when the grid goes down. Each method has its strengths—ham radio for “when all else fails” versatile radio communication, FRS and GMRS for local point-to-point communications, satellite messaging for remote updates, and even low-tech options like field bulletin boards and signs. The key is to have a mix of tools ready, ensuring you can stay in touch with loved ones or emergency services when traditional infrastructure fails.
The devastation left by Hurricane Helene is tragic. It’s a reminder that we can’t take modern conveniences like cell phones and the internet for granted. Now is the time to get prepared! There’s lots of ways to do that by getting a ham radio license (or locating hams in your area), getting familiar with alternate communications methods, or purchasing a satellite phone or internet system. And don’t overlook old-school, low-tech methods of communication like bulletin boards or handwritten messages—they can still be vital in a crisis. Over the past few days we’ve seen how quickly communications can fail and stay offline for an extended period of time. Don’t wait for the next storm to realize how essential these systems are. Take the steps now to ensure you’re ready for whatever comes next.
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
Math has a funny way of making many of us nervous. Even though I was a math and computer science major as an undergrad, sometimes math gives me anxiety. For some, just hearing the word “math” triggers a sense of dread, similar to how the Cold War tensions in Dr. Strangelove made the world sit on edge. Yet, much like in the film, where panic and fear were driven by misunderstanding and overreaction, our collective anxiety around math often stems from myths and misconceptions. For the purposes of this article, I’m going to use the terms math, numbers, data, and analytics somewhat interchangeably, as they are all closely interrelated. Whether we’re talking about solving equations or interpreting analytics, it all comes down to understanding and effectively using the information available to us.
“We have to stop framing mathematics as a subject that’s only for the elite few and recognize that it’s something everyone can understand and appreciate.”
-Dr. Hannah Fry, contemporary mathematician, author, and professor
Dr. Strangelove. (1964) Photo/Wikimedia Commons
The 1964 classic movie Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb is a satirical take on the Cold War, where characters grapple with irrational fears, exaggerated threats, and an inability to deal logically with their anxieties. The central message is clear: fear itself is often the greatest enemy. Math anxiety is much the same. We magnify our fears to the point where math feels like an insurmountable challenge—when in reality, it’s simply a tool, much like numbers in our daily lives. Just as the characters in the film needed to overcome their panic to make rational decisions, we need to reframe how we view math. Instead of seeing it as something to dread, we can view it as a useful skill that opens doors to problem-solving, better decision-making, and a deeper understanding of the world around us.
Besides Fear – Different Ways People Approach Math
On the other hand, there are also those who approach math with an inflated sense of confidence, even when they’re wrong. They barrel through, convinced they have the answers, and often miss the nuance and beauty of the subject. This overconfidence can be just as dangerous as anxiety—it leads to mistakes, missed opportunities for learning, and a disregard for those who struggle. As with any skill, true understanding of math requires a blend of humility and curiosity. I’ve encountered this type of overconfidence firsthand, particularly when dealing with data and analytics. One experience that stands out took place during a presentation where I was discussing marketing effectiveness.
During that presentation, I quoted a statistic about marketing effectiveness, and before I could even finish my statement, a member of the audience blurted out that I was wrong. They claimed I had the numbers backward. I politely asked them to let me finish my thought, which included a citation of my data source. They even challenged that. I acknowledged their objection and pressed forward with the presentation. While I continued to speak, I noticed they had their phone out, clearly looking up the answer. After the presentation, I saw them trying to make a quick exit toward the door. Ironically, I ran into the same person later in the day at another local event. I politely asked if they had found the answer they were looking for. The person admitted that my citation checked out, but they still didn’t agree with my assertion and would continue looking into the situation. I’m not always right, and I’ll be the first to admit that I often transpose numbers or make errors in calculations. But some people have a hard time being wrong, and their overconfidence dissuades others from engaging. It’s okay to have some healthy skepticism, but taken to an extreme, it can become misguided overconfidence that pushes people away.
Besides the people who are overly confident or scared of math, some misuse it entirely. They tend to bend statistics or numbers to fit a false narrative. Whether it’s cherry-picking data or misrepresenting statistics to make a point, this approach is dangerous, especially in marketing, where analytics play a crucial role in decision-making. Some business owners overstate the importance of metrics, treating them like the end-all, be-all, without considering the true impact or importance of what they’re looking at. For example, sometimes the misuse is misguided, but not necessarily harmful, like in the case of “vanity metrics.” It’s very common for businesses, particularly small businesses and nonprofits, to be enamored with social media likes on specific posts without looking at more important analytics that indicate sustainable marketing effectiveness. Vanity metrics can mislead organizations into wasting resources to “beat the algorithms” in a false quest to become “viral.” Taken to an extreme, a disregard for accuracy and nuance in numbers can foster a culture where truth becomes malleable. Math, especially in the form of analytics, is meant to clarify and inform, not confuse or mislead. It’s crucial that we respect its integrity and view it as a tool to guide strategy rather than a weapon to manipulate outcomes. Always check the source of any numbers or data provided, and consider the relevant importance and merit of the message they convey.
The author reviewing the basics of web traffic analytics. Photo/Hollie Holder
On the other hand, some people ignore math altogether, choosing to rely on gut instinct instead of data-driven insights. This is particularly harmful in marketing, where analytics can provide critical feedback. I can’t tell you how many excellent marketing campaigns I’ve seen cut short because the business executive refused to consider the facts and didn’t understand the difference between marketing and sales. Last summer, I was talking with one of our retail clients, who told me they were cutting their marketing budget because they didn’t feel like it was generating sales. I politely reminded them that marketing is not sales. The primary goal of marketing is promotion and awareness. All of the metrics were showing that marketing was effective—the website traffic was at record levels, and foot traffic in their retail location was as high as it had been all year. If you have a lot of people coming to your website and into your store, but they’re not buying, that’s a sales problem, not a marketing problem. The client said they didn’t care what the numbers were showing and that they were going to cut marketing anyway to focus on sales. Ignoring the data means ignoring reality and ultimately undermining long-term success. Since that time, my now former client has basically disappeared from online searches, and sales have dropped even further.
In today’s data-driven society, we face immense pressure to reduce ourselves to numbers—grades, credit scores, social media metrics, productivity stats. But while math and numbers count, people matter more. We are more than a sum of data points, and it’s time to reclaim the wonder of math as something to be explored, not feared or blindly followed. When we remove the pressure to be defined by numbers and focus instead on how math can help us understand the world around us, we open the door to a much more fulfilling relationship with it.
Why People Fear Math
Exploring the math and Python programming code behind Google’s Page Rank Algorithm during Harvard CS50’s Introduction to AI with Python online class. Photo/Joe Domaleski
Math anxiety doesn’t usually develop overnight. It’s often rooted in early experiences, where students feel pressure to perform quickly or fear judgment for wrong answers. Math is a cornerstone of education, and how it’s taught can shape a student’s entire perspective on learning. Teachers play an essential role in helping students build confidence and curiosity in math, encouraging them to approach problems with a growth mindset. When students feel supported rather than judged, math becomes less intimidating and more like a tool they can use throughout their lives. That’s why it’s critical to invest in education as a community—by supporting teachers and creating environments where students can thrive, we give future generations the chance to see math as an opportunity, not an obstacle. Much like the characters in Dr. Strangelove, who are driven by a sense of impending doom, people often feel an irrational fear toward math due to several common factors:
Perfectionism: Many people associate math with the need for exact answers and fear making mistakes. This perfectionist mindset makes even small errors feel disastrous, leading to anxiety.
Early Failures: Negative experiences with math in school, such as bad grades, often leave lasting impressions. These experiences create a belief that math is an innate skill, and if you’re not “good at it” early on, you never will be.
Time Pressure: In school, math is often taught with an emphasis on speed, through timed tests or quizzes. This creates the false belief that math ability is tied to how quickly you can solve problems, causing anxiety when people feel they’re not fast enough.
Cultural Myths: Society perpetuates the idea that some people are naturally “math people” while others are not. This discourages individuals from seeing math as a skill they can develop with effort.
Fear of Judgment: Many adults avoid math out of fear of being judged for not having strong math skills, particularly in areas like finances or workplace calculations, which can lead to embarrassment.
In Dr. Strangelove, General Ripper famously says, “War is too important to be left to the politicians.” In the same way, math is too important to be left to fear. Numbers play a big part in everything we do—from managing our money and health to navigating today’s data-driven economy. Every day, decisions get made based on numbers, whether it’s in business, healthcare, or public policy. But too often, math anxiety stops people from embracing how useful numbers can be. Math is practical; it helps solve real-world problems, make better choices, and understand how things work. Whether you’re working on your budget, growing your business, or making decisions about your health, math has a role to play. When we avoid it, we’re passing up opportunities to improve our lives. It’s time to stop treating math like something to fear and start seeing it as a tool that can make a real difference.
Overcoming the Fear of Math
Just as the characters in Dr. Strangelove needed to abandon their irrational fears and adopt a more logical mindset, adults can learn to reframe their relationship with math. The good news is, it’s easier than you think to make small changes that can dramatically reduce math anxiety. Often, the fear of math is tied more to our perception of it than the actual complexity of the subject itself. By making simple adjustments—such as shifting our mindset or starting with basic tasks—we can change the way we approach math and build confidence along the way. Math doesn’t have to be intimidating or stressful. In fact, with the right approach, it can become a useful and even enjoyable part of your daily routine. Here are some practical strategies to start overcoming math anxiety:
Keeping my brain sharp by using a little calculus and linear algebra to solve ordinary differential equations for the SFI Nonlinear Dynamics course. Photo/Joe Domaleski
Shift Your Mindset: Recognize that mistakes are part of learning. Math isn’t about getting everything right on the first try; it’s about working through problems and learning from the process. Just like in Dr. Strangelove, where the characters fail by holding onto fear, we must acknowledge that math success is about persistence, not perfection.
Start Small and Slow Down: If you feel overwhelmed by math, begin with small, manageable tasks and take your time. There’s no rush. One of the biggest causes of math anxiety is the pressure to work fast. Slow down and give yourself the space to really understand what you’re doing. Try applying simple math in everyday scenarios, like budgeting or cooking, to ease your way back into it without feeling overwhelmed.
Get Curious: Instead of focusing on math’s difficulty, allow yourself to be curious. Ask why certain rules or analytics work the way they do. In Dr. Strangelove, the absurdity unfolds because the characters fail to ask the right questions. Curiosity leads to understanding, and that understanding can unlock a greater sense of control over numbers.
Find Real-Life Applications: Math becomes much less intimidating when it’s tied to practical, real-world situations. Whether you’re calculating a tip at a restaurant or setting financial goals, applying math to daily life makes it more relatable and helps dissolve the abstract fear surrounding it.
Embrace Lifelong Learning: It’s never too late to learn math. I’m studying advanced math right now in middle age. Many adults think their window for learning has closed, but that’s far from the truth. Much like the characters in Dr. Strangelove, who cling to outdated thinking, overcoming math anxiety requires being open to learning at any stage of life. The willingness to grow and adapt is key.
Loving the Math
In Dr. Strangelove, the fear of nuclear annihilation is portrayed as absurdly overblown, just as math anxiety is often exaggerated in our minds. We tend to make math seem more intimidating than it really is. But when we stop worrying about being perfect and start embracing math as a manageable, even enjoyable challenge, we learn to “love the math.” Math is a tool, not a test of our intelligence or worth. Ignore people who say or act otherwise. “Math bullies” are often masking some other form of insecurity. By shifting our focus from getting everything right to simply understanding how math works, we can unlock opportunities both personally and professionally.
Why Machines Learn – The Elegant Math Behind Modern AI by Anil Ananthaswamy is a new book that explains the importance of math in modern AI. Photo/Joe Domaleski
The key is changing how we approach it. Math doesn’t have to be something we rush through or stress over. Slowing down and taking time to truly understand the numbers makes a huge difference. When we approach math with curiosity, it stops feeling abstract and starts becoming more practical. Simple tasks like budgeting, measuring for a recipe, or tracking progress toward a goal show us that math is a part of everyday life. It’s less about solving everything perfectly and more about applying what we know to real-world situations at home or work.
We often turn math into a battle in our own minds, but it doesn’t have to be that way. As President Merkin Muffley famously says in Dr. Strangelove, “Gentlemen, you can’t fight in here! This is the War Room!” Similarly, there’s no need to fight math. When we stop seeing it as something to conquer and start treating it as a tool to solve problems, it becomes far less intimidating. With the right mindset and a little patience, math can actually make things easier. It’s about progress, not perfection. When we let go of the fear and approach math with a willingness to learn, we can stop worrying and start using math to improve our lives.
Final Thoughts
You don’t have to become a math genius to overcome math anxiety. Yes, there will always be people who can do math calculations in their head that you can’t do, much like an athlete might be able to accomplish an athletic feat you can’t do. That’s okay and normal. Learning to reduce anxiety and love numbers is about taking small, steady steps to change the way you think about math. Instead of seeing it as something to fear or rush through, math can be approached with curiosity and patience. By starting small, slowing down, and applying math to real-life situations, you can build confidence over time. You probably won’t get everything right the first time and that’s fine. Reducing the fear of math is about progress and persistence. When we embrace math as a tool for problem-solving, rather than something to be afraid of, we unlock its potential to make our lives easier.
Give yourself the space to learn and explore—you might just find that you can, in fact, learn to love the math. So, what’s one small change you can make today to improve your relationship with math? It could be something as simple as calculating the tip at dinner without using your phone, setting up a basic budget for the week, or trying out a math puzzle or app in a low-pressure environment. These small, real-life steps can help you rebuild your confidence and shift your mindset toward seeing math as a useful skill, not a source of stress.
[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year. Joe is a husband, father of three grown children, and proud Army veteran. He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Joe is a recipient of the Peachtree City Rotary Club Business Leader of the Year Award for 2024. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn or follow his new blog Marketing Data Science for more insights and updates.]
