AI for small business: an update with what’s new in 2024

by Joe Domaleski | Apr 23, 2024 | Blog, Business, Columnists, Community, Front Page, News Center, Opinion, Top News

Last fall, I wrote an article about how I use Artificial Intelligence (AI) in my small business. The article proved to be quite popular and I was even interviewed about it by two local universities. That article was based on my past experiences as a math/computer science professional and recent experience using ChatGPT for most of 2023 with my digital marketing agency.

Six months have passed since that article was written. Many things have changed since then, and even more change is just around the corner. Fortunately, nothing I said in that article is wrong or obsolete (yet), but things change fast, and I felt it was time to provide an update.

AI is one of the top three topics clients and people in the community ask me about, with questions such as:

• Will AI take away jobs? Yes, it’s already happening, but it’s also creating them.
• Should I use AI for my marketing? Yes and no. It’s a great helper but not a replacement for human creativity. Use it like a personal assistant to help you.
• Should I replace my doctor, accountant, or lawyer with AI? No, because AI doesn’t know your specific situation and often gives bad advice, especially in complex situations. It also can’t explain it’s answers.
• Should I write blogs or emails exclusively with AI? No, because it’s just churning out old ideas without context or direct experiences. However, it can be a great writing assistant for idea generation and proof-reading.
• Should I generate images/videos with AI? Yes and no. Many AI-generated images/videos still look fake. However, it can help touch up images and videos. Be aware of AI-generated deepfake images and videos on the Internet.
• Can I write computer programs with AI? You mean you’re not already doing that? You have some serious catching up to do. Try it and you’ll see what I mean.
• How can I learn more about AI? That’s easy do these three things – 1. Read about it (see suggested books later in this article), 2. Try it out using ChatGPT, Gemini, or CoPilot, 3. Talk to others about how they’re using it.
• What’s in store for AI in the future? Glad you asked, this updated article will attempt to answer that question. However, no one really knows for sure and that includes the experts who created it.

Real-time graphical representation of an Artificial Neural Network (ANN) solving a data classification problem successfully using Deep Learning (DL) via TensorFlow. Photo/Joe Domaleski

Before diving in, it may be useful to understand the differences between the terms: Artificial Intelligence (AI), Machine Learning (ML), Artificial Neural Networks (ANN), and Deep Learning (DL). Here’s an excellent, very readable overview from IBM. These terms are related and often co-mingled, but they are quite different. For purposes of this article, we’ll just stick with AI as an umbrella term.

If you missed my original story from last fall, here are some of the key points:

• ChatGPT is OpenAI’s Generative Pre-trained Transformer AI offering that can generate content using a chatbot interface. It continues to dominate the personal, desktop use of general-purpose AI. It runs in a browser and as a mobile device application.
• Ways that I used AI last year included: research, idea generation, proofreading, problem-solving, and data analysis.
• Prompts are used to make requests of AI technology typically using a chat interface and work best when you provide both context and direction.
• AI has some big drawbacks, and because of that, I do not recommend using it for sensitive data processing, long-form written content, or image/video creation by itself. Use it like a personal assistant.

Although AI has been around since the 1950s, it’s had an up-and-down history over the years with failed promises. About ten years ago, the “AI winter” began to thaw, and things started to come together as AI began to show up in our phones and computers embedded as voice recognition, image identification, route planning, spell checking, translation systems, and recommendation engines. Most people referred to these systems as “smart” or “intelligent” without specifically using the term AI, which had somewhat of a checkered history of hype. All of that changed at the end of 2022.

When OpenAI launched ChatGPT 3.5 at the end of 2022, it introduced the world to generative AI, in which your computer could seemingly write and create images for you automatically. Everything changed, and AI reached mass awareness in 2023. Even though it was already in many of our phones and computers, most people didn’t take notice. As the biggest tech launch of all time, ChatGPT allowed all of us to dabble in computer-generated writing and image creation exercises. ChatGPT’s emergent, generative capabilities caught everyone off guard, including the team that created it.

Admit it, you created something with ChatGPT last year and amazed your friends with what it could do. My article last year was an attempt to put some realism into how one might use AI because it can’t do everything. If 2023 was the year of generative AI emergence, what’s ahead for the future?

In order to answer that question, I’ve spent the last six months stepping up my research and use of AI because I’m the type of person who likes to know how things work. Over the winter, I enrolled in several online courses, including some post-graduate classes, to update my knowledge with the tools and techniques of AI including Python programming, machine learning algorithms, statistics, linear algebra, data science, R programming, and data analytics. I even wrote my own AI program on an iPad to do image recognition.

AI program written in Python that is running on an iPad to demonstrate Machine Learning (ML) image recognition of pictures from my photo roll. It got the pizza correct but wasn’t able to determine the breed of my cat or dog (hence the low confidence percentage). Photo/Joe Domaleski

In addition to the technical courses, I’ve also studied what the leading business schools are saying about AI and business. Here’s some recent non-technical books I’ve read and recommend for business professionals and those with an interest in the current state of AI:

Reading the Kindle version of A Human’s Guide to Machine Intelligence by Dr. Kartik Hosanagar during the sunset in downtown Fayetteville, GA. Photo/Joe Domaleski

• The Worlds I See by Dr. Fei-Fei Li of Stanford. Considered one of the leaders in AI image recognition, Dr. Li has written a very readable book that I couldn’t put down. It not only gives an insider view into the emergence of computer vision but also tells the story of how a female Chinese immigrant succeeded in male-dominated engineering. Highly recommended for everyone, but especially for young women pursuing STEM careers.
• A Human’s Guide to Machine Intelligence by Dr. Kartik Hosanagar of Wharton. This is a great book that explains how AI and algorithms are used in business and society. I was inspired to read this book after taking Professor Hosanagar’s excellent AI and Business course through the Wharton Business School. He has a knack for taking complex ideas and simplifying them and making them relatable.
• Co-Intelligence by Dr. Ethan Mollick also of Wharton. If you only have time to read one book about AI, this is the book to read. Co-Intelligence is brand new and just came out earlier this month (April 2024). This book should be required reading for today’s business leaders. Professor Mollick used AI to help co-write the book and documents the process. This is a first hand account of how someone actively uses AI – the good and the not so good. In the book, Mollick encourages us to consider AI as a co-worker and collaborator. It’s both entertaining and thought-provoking.

So, what’s new in AI in 2024? If 2023 was the year of awareness and hype, 2024 will be the year of more realistic expectations. Earlier this year, I wrote about important trends for small businesses in 2024, quoting an IBM study that emphasized, “People who use AI will replace people that don’t.” Almost five months in and that’s proving to be very true.

No matter where you’re at in your career, knowing how to properly use AI is going to be an essential skill for the future. It won’t be good enough that you can write or create simple images with AI – everyone can do that now. It’s assumed knowledge that everyone knows how to use an AI prompt. We’re moving from the “what” to the “so what”. The modern business professional will need to know how to properly use AI by considering such factors as:

• Myth vs. Reality – there’s a lot of AI hype right now and almost every software product I use purports to have an embedded AI feature, even my invoicing system. What type of AI is being used and what exactly is it doing?
• Industry knowledge – AI by itself isn’t very helpful unless you are able to properly prompt it and verify what it generates. This will require industry knowledge to maximize the utility provided by AI.
• Relevance – specifically, how does the AI-generated solution relate to my business, customer, or task that needs to be done?
• Accountability – how trustworthy is the AI generated content and what happens if it’s wrong?
• Authenticity – how well does the AI generated content fit into a human world? Does it look fake and what impact will that have? People like to relate to other people. (NOTE: fellow marketing companies, please stop with the fake abstract AI images already.)
• Security – data security is already a problem with all computer systems, so how will AI handle confidential information put into its “black box”?
• Explainability – just having the answer isn’t enough, how well can AI explain how it arrived at its conclusions?
• Bias – there’s been some well documented situations of bias in AI-generated content. How can one reduce bias without overcompensating?
• Cost – billions of dollars are being poured into AI-solutions. What is the ROI for an AI project?
• Maintenance – I recently read that some AI systems are running out of new data to process. Society is building all of these AI systems, but how are they going to be maintained in the future?
• Offline AI – most AI system require a persistent internet connection. Two months ago AT&T had a massive network wide failure when their cell network was offline for more than eight hours. What happens to critical AI systems when the Internet is not available.
• Creativity – maybe the most essential question related to AI. Are AI systems creative and how can we tap into that power? I partially answered that question in this article about the importance of creativity.

Armed with the above knowledge and considerations, here’s what I see ahead in 2024 with AI, particularly with small businesses like mine:

1. Even more AI hype – admittedly, there’s no agreed upon definition of what artificial intelligence is. Because it’s trendy, even more companies are going to jump on the AI bandwagon by repackaging existing products & services with the AI label. Trends come and go, so I would use caution in overusing the AI term which may fall out of fashion later.
2. Increase of embedded AI systems – this is already happening and likely to increase this year. It’s widely expected that Apple is going to make some significant AI announcements for its products in June 2024 (we’ll check back later to see if that happens). Right now, voice and keyboard chat are the two main ways to interact with AI. This is likely to grow into new ways to leverage AI as it gets embedded into more systems.
3. More generative AI options – ChatGPT stole the show in 2023, but newer systems are emerging such as Microsoft CoPilot (formerly Bing AI), Google Gemini (formerly known as Bard), and Meta AI (built on LLAMA-3) to name a few. Speaking of names, the tech giants are struggling with the branding of their AI tools so watch out for name changes.
4. Growing gap between AI users and non-users – it’s not lost on me that it’s fashionable to position oneself as a technical Luddite especially in many executive circles. Someone recently told me that they were glad they retired before the AI revolution. The business leaders of the past could get away with that. Leaders of the future can’t and are already putting AI to good use, creating efficiencies that were unthinkable in the past. Results-oriented leaders of today will use AI, just as the leaders of yesterday used personal computers. AI has the potential to democratize information, so don’t get left behind.
5. Increase in AI legal and ethical concerns – it’s fairly well known that laws struggle to keep up with technology. It’s taken decades for the Internet to be regulated – some say it’s regulated too much and others not enough. There’s almost no regulation of AI right now. Moreover, it’s being dominated by a handful of companies. Is that good or bad?
6. Big changes ahead for internet search – Keep an eye on this one business leaders, particularly with regards to your marketing. Google totally dominates the search for information, products, and services online. Although search is free, advertising on Google is not. Search Engine Marketing (SEM or Pay-Per-Click) is one of the top ways for a business to get noticed online. This aspect of search is heavily monetized by providing revenue for Google and advertising opportunities for businesses. So far, AI like ChatGPT doesn’t have ads. Many consumers are looking up things on AI instead of doing traditional Google searches. Google is scrambling to adapt. What is already starting to happen is a morphing of the two technologies as frameworks like Google Search Generative Experience (SGE) continue to evolve. What does this mean for the consumer trying to buy products & services as well as the business who is trying to market to those consumers? We don’t know yet, but be prepared for change!

Looking ahead for the remainder of 2024, I still believe that the practical and thoughtful application of AI will be of great benefit, particularly to small businesses. It’s already been a big help to us. Apparently, I’m not the only one interested in how AI can be used by small businesses. If you’re a business owner, you’re familiar with the mandatory Business Trends and Outlook Survey (BTOS) from the US Census Bureau. If not, then you should know it’s a required government survey that businesses must complete to develop insights into the state of the economy. The last several versions of the survey have included AI-related questions such as this one:

US Census Bureau Business Trends and Outlook Survey (BTOS) question about AI from March 2024. Photo/Joe Domaleski

Big business has been using AI for years, but now it’s affordable and available to the smallest of businesses. I don’t have a human personal assistant and never have. At this point in my career, I’m not sure I need one. AI helps me analyze data, schedule meetings, look things up, summarize information, and think through ideas—much like a human assistant. Understanding how it works, what I can do with it, and where the technology is going ensures that my team and I use it ethically to improve efficiency, innovation, and helpfulness in the work that we do for our customers. Equally important is knowing when not to use it. Churning out AI-generated content is unimaginative and rarely produces the desired results. Human-centric creativity supported by AI is the way of the future. How do you plan to use AI this year? (PS – We’re working on a small-business focused AI offering under the label of “Country Fried Labs” so stay tuned for more about that later this year!)

[Joe Domaleski, a Fayette County resident for 25+ years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year.  Joe is a husband, father of three grown children, and proud Army veteran.  He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. You can connect with Joe directly on LinkedIn for more insights and updates.]

How attitude and pacing impact success or failure

by Joe Domaleski | Apr 16, 2024 | Blog, Business, Columnists, Community, Front Page, News Center, Opinion, Top News

When I look back over my accomplishments and failures in life, two things seem to have made the most impact on determining success or failure: attitude and pace. Both of these factors are entirely manageable. Don’t get me wrong—external factors can impact how things turn out, but in many cases, external forces can be overcome with a positive attitude and a proper pace.

I’m writing this article the day after the 2024 Boston Marathon. I ran my first Boston Marathon back in 1998 and often consider the connections between running and life. A runner toeing the starting line of a race has to believe (attitude) they can reach their goal and they have to set a proper tempo to make it to the finish line without going too fast or too slow (pace). Let’s consider what this means in your business and personal life.

My first Boston Marathon on Patriot’s Day – April 20, 1998. Yes, I celebrated my completion of the race with a cigar! Photo/Joe Domaleski

You’ve probably heard it before, but attitude is everything. A good leader needs to believe success is possible and convey that hope and optimism to his/her team. I’ve written previously about being a leader of hope. Having a positive attitude doesn’t mean one should ignore risks, resource constraints, and reality. It does mean that oftentimes human beings have the ability to transcend limitations with the proper mindset. Like most entrepreneurs, I started my business with the expectation of success, despite the inherent risks.

Setting a proper pace ensures that forward progress is maintained without going too fast and burning out. Equally as important is to ensure that the pace is swift enough that things don’t drag out causing a loss of motivation. An effective leader, like an orchestra conductor, knows how to set the proper tempo to ensure that everyone maintains the right speed. Because people tend to naturally move at different paces, it’s not always easy to keep everyone together. Some people are like great sprinters who have raw speed, but they have a hard time maintaining consistency over a long haul. Others, myself included, tend to be distance runners who don’t move as fast as the sprinters but we can stay the course for a long time. Finding the balance between speed and endurance can be tricky at best.

You’ve probably seen the funny “Six Phases of a Project” list that’s been around since the late 70s. Although its origins are lost to time, I thought it might be fun to consider each of the phases in both a funny and practical way. Whether it’s a specific project, campaign, or task you’re trying to accomplish, I think this list is relevant.

1. Enthusiasm – as mentioned above, most endeavors start with enthusiasm and belief that success is possible, even if there’s not a clear path on how to do it. Although “pain avoidance” is sometimes a motivating factor to get something done (i.e. “choosing the lesser of two evils”), it’s generally better to aim for a more positive outcome fueled with enthusiasm.
2. Disillusionment – most worthwhile projects encounter one or more periods of disillusionment fueled by FUD – fear, uncertainty, and doubt. Sometimes FUD can lead to a failure to even get started. Rarely do things go according to plan and that’s when one’s resolve is tested. Change fatigue, missed details, and uncomfortable situations can contribute to disillusionment. The way to combat disillusionment is to “rally the troops” and recommit to the objective. Disillusionment is fixable.
3. Panic – sometimes disillusionment can lead to panic. Whereas disillusionment is usually temporary discomfort, panic is the genuine fear of failure. The key word is “fear” – whether it’s based on reality or just perception. At the panic stage, people tend to become less rational and make emotionally charged decisions. If it’s truly a panic situation, the leader needs to intervene and make changes. Changes may include slowing down the pace, changing the staff assignments, recalibrating the objectives, or adjusting the amount of resources. Equally important to the changes is the leader’s commitment and enthusiasm that success can be achieved. If the leader doesn’t believe in success, no one on the team will believe it. In rare cases, it may be time to “abandon ship” if everyone involved agrees the situation isn’t tenable. Very rarely have I seen this type of situation and, quite the contrary, I most often see people giving up when they’re on the cusp of victory.
4. Search for the guilty – when things begin to drift and stray from the plan, people tend to ascribe blame. A true leader accepts responsibility for a negative situation. A weak leader blames other people or circumstances. Unfortunately, this is all too common in today’s society. Everyone wants to have a scapegoat. If you are enthusiastic about the end goal and you’re running a proper pace towards a realistic objective, my advice is to stay the course and avoid the blame game. Make needed changes to overcome obstacles, but avoid the “blame game”.
5. Punishment of the innocent – this doesn’t always happen, but when it does it’s a real head scratcher. Unfortunately, there’s a natural human tendency to criticize and even blame the person (or team) who’s actually in the “battle” trying to do the right thing. This can happen when someone in an organization has enough clout or status that they can transfer blame from themselves to others in a “trickle down” effect. When this happens, it’s hard to maintain enthusiasm and pacing for a project – or any future endeavors with the same so-called leader.
6. Praise for those not involved – this is probably my biggest pet peeve – attention and glory “hogs”. Unfortunately, this happens all too often. I really enjoy hearing about people and teams that overcome adversity to achieve great things. They should receive the praise and attention. Unfortunately, oftentimes we just hear or see about the figureheads who show up when it’s picture time. You know what I’m talking bout, it happens all of the time. Someone will get the overall credit and praise, even if their only contribution to the effort was their “status” in the community. A true leader puts their team on the winner’s platform, not himself or herself. It’s hard to be enthusiastic or stay in the game when the accolades are awarded to non-participants.

Enthusiastic branding project kick-off for the Women at the WELL ministry. (L-R) Zavion Green, Debbie Gronner, Janine Baggett (via Zoom on the laptop), Mia Scarbrough, and Marta Fewell. April 11, 2024 at Trilith. Photo/Joe Domaleski

In order to cross the finish line in a marathon or complete a project at work, it’s been my experience that a combination of enthusiasm and pacing can mean the difference between success or failure. Be the type of leader who sets worthwhile goals and enthusiastically leads the way. Ensure you and your team are keeping a realistic pace by not running too fast or too slowly. When things don’t go as planned, avoid placing blame on anyone but yourself. Make needed changes, but stay in the race if it’s winnable. Seek out opportunities to praise your team and spotlight their accomplishments, not your own. If you do these things, your team is more likely to help you tackle bigger and better things in the future. How’s your enthusiasm and pace holding up out there?

[Joe Domaleski, a Fayette County resident for 25 years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year.  Joe is a husband, father of three grown children, and proud Army veteran.  He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. ]

Despite the concern from our employees, we’re launching a new product

by Joe Domaleski | Apr 1, 2024 | Blog, Business, Columnists, Community, Front Page, News Center, Opinion, Top News

When you’ve done most of the things you want to do in life, sometimes it’s time to hit the reset button and try something new. Despite the concern from our employees, we’ve decided to launch a new hot sauce! Yes, you read that correctly.

The ad that’ll be running for our new hot sauce. Pictured are: Chef Joe Domaleski and Christina Colantonio. Photo/Abby Paver

I can’t think of a better way to spice things up than with homemade hot sauce. My digital marketing agency, Country Fried Creative, is often mistaken for being a restaurant or food services company, so why not lean into that natural assumption?

Newlyweds Joe and Mary Catherine Domaleski celebrate the creation of Joe’s Polish Inferno hot sauce in 1994. Photo/Joe Domaleski

This isn’t my first time making hot sauce. When Mary Catherine and I got married back in 1994, we didn’t have a lot of money, so we decided to make Christmas gifts that year. We spent some time in the kitchen and came up with “Joe’s Polish Inferno,” a homemade hot sauce infused with habanero peppers and fresh tomatoes. My new father-in-law, Bill, was quite impressed by the flavor and intensity. Fast forward to 2024.

So why launch a new hot sauce? Last summer, we celebrated our 20th year in business and had a big party at Line Creek Bus Barn in Fayetteville. During the party, a few of my clients asked me what’s next for the company. More than one suggested that I do something new and unexpected in 2024 to reinvigorate our brand. One colleague, who’ll remain anonymous, suggested that we do something related to food. Earlier in the year, we helped Peachtree City-based Chef Mark brand his Pelle’s pasta sauce. That inspired me and brought back memories from thirty years ago when I made hot sauce out of economic necessity.

Inspired by encouragement for the future and fond memories of the past, I made the business decision to spend some time in the kitchen last fall to see what we could come up with. All through the Christmas holidays and into the beginning of the new year, we’ve been perfecting the homemade recipe. I’d like to thank all of my friends in the local community as well as my family for helping me test out different recipes and combinations of ingredients. Whether you’re designing marketing campaigns or testing out food recipes, creativity is the key!

Chef Joe at a photo shoot to promote the new Country Fried Hot Sauce. Photo/Abby Paver

The decisions to develop and launch this new hot sauce weren’t without some sacrifices. Initially, our employees were not in favor of the hot sauce idea. They were concerned that we were spread too thin by doing too many things. In fact, a few of our employees did not agree with my decisions and left the firm earlier this year. Yeah, you may have heard about that. For the staff that stayed with us, I’d like to thank each of you for your support, loyalty, and belief in the future of our company.

It’s been a team effort ensuring our sauce is the right mix of heat, flavor, and freshness. Products like this are best experienced directly. Try it for yourself. We think you’ll love the Country Fried quality and flavor.

Here’s a link where you can sign up for more information, including a free sample. Let me know what you think of our new hot sauce 🔥🌶️

UPDATED 4/2/2024 – APRIL FOOLS!

[Joe Domaleski, a Fayette County resident for 25 years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year.  Joe is a husband, father of three grown children, and proud Army veteran.  He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. ]

What is creativity and why is it important?

by Joe Domaleski | Mar 18, 2024 | Blog, Business, Columnists, Community, Front Page, News Center, Opinion, Top News

Have you ever looked at a piece of art, read a great story, listened to inspiring music, or looked at a funny advertisement and thought, “That’s really creative”? Have you ever looked at a clever piece of “redneck engineering,” smiled, and thought, “That’s a creative way to solve that problem”? In many fields, except perhaps accounting, creativity is thought of as being something good. So, what is creativity, and why does it matter?

I asked some of my staff for their definitions of creativity:

“I think of creativity as a combination of imagination and knowledge.” – Hollie

“I like to think of creativity as using our minds to make something new out of what already exists.” – Erica

“I think creativity is being able to express your thoughts, ideas, and emotions be it in the way we dress, work, speak, and live our lives in a way that represents who we are and how our minds interpret those thoughts, ideas, and emotions.” – Christina

“I would define creativity as the ability to piece together aspects of different experiences to make something new and innovative.” – Zavion

“I think creativity is the ability to use your imagination to create something new and then the ability to express that thought in different mediums and formats.” – Janine (our Creative Director)

CFC graphic design intern Zavion Green working on creative logo designs for a local nonprofit. Photo/Joe Domaleski

Some common themes expressed in these definitions are:

• Imagination
• New
• Ideas
• Knowledge
• Innovation
• Assembly
• Expression
• Emotion
• Thoughts
• Artistry
• Ingenuity

One of my favorite quotes about creativity comes from the late Steve Jobs, Founder and CEO of Apple:

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” – Steve Jobs, Make Something Wonderful

In most of the definitions and themes above, creativity was associated with taking existing knowledge and applying it in new or novel ways. So, why is that important?

Creativity is not just about art, but also business. Creativity fosters progress and change. It helps us break out of ruts and sticking points to move in new directions. Creativity is often the spark that helps launch new businesses and power entrepreneurial dreams. Without creativity, we would stagnate. Here’s some specific benefits and applications of creativity.

• Personal style – Creativity allows people (and organizations) to express identity and personality through various forms, such as fashion, art, music, and communication. Creative personal expression helps people stand out in a cluttered world of sameness.
• Cultural expression – Groups of people form communities that have shared culture, beliefs, values, and heritage. Cultural expression can show up in many forms, including dress, cuisine, traditions, communication, and other things that reflect different facets of the human experience.
• Problem solving – Creative problem solving is one of my personal favorites. It allows for the consideration of unconventional means to overcome challenges and barriers.
• Learning – Creative learning helps fuel curiosity, exploration, and consideration of ideas in new ways. We all tend to learn in different ways. Applying creativity to education improves learning to help create those “a-ha moments.”
• Economic growth – Innovation leads to economic growth, and creativity leads to innovation. Building a better widget, reducing costs, solving problems, and making life easier are all hallmarks of the importance of creativity in the business world.
• Social improvement – Most social change begins with creativity. Creativity assumes there may be a better way by considering different perspectives, amplifying stifled voices, and imagining better futures.
• Resilience – Creativity helps people and societies become more adaptable to change. Overcoming adversities and challenges requires flexible thinking and looking at old things in a new light.

Creativity is what makes us human. So, what about the impact of Artificial Intelligence (AI) on creativity? There’s no doubt that AI is a powerful tool that can be used to foster creativity. I wrote about how I use AI last fall. In fact, I am currently conducting research regarding AI as it pertains to marketing management. But for all of its strengths, it has some glaring weaknesses. AI does not have our sense of perspective and experiences. AI does not have intuition or empathy. It hasn’t lived and, therefore, it can’t experience things as a human can. It doesn’t know right from wrong.

The author uses Artificial Intelligence (AI), statistics, R programming, and creativity to solve a marketing problem. Photo/Joe Domaleski

Underneath the hood, most AI is based on different types of algorithms (such as regression, decision trees, support vector machines, clustering, and neural nets) and mathematical representations of knowledge (mostly probability, statistics, linear algebra, and calculus). Is AI creative? Yes, if you accept the definitions of AI at the top of this article – AI is creative. It does have the ability to consider existing knowledge and identify new patterns to create things. Does that bother me? No. While it’s true that we live in a world defined by math and science, we have something AI does not. AI does not have a soul, and we do.

Expression, creation, and innovation based on soulful creativity is the wave of the future. It’s literally what helped us get this far as a species, and I believe it’ll serve us well as we head into an uncertain future with or without AI. Creativity is so important to me that I made that part of our company name (Country Fried Creative) years ago. Creativity is literally what keeps the world moving in a forward direction.

How do you use creativity in your personal and professional life?

[Joe Domaleski, a Fayette County resident for 25 years, is the owner of Country Fried Creative – an award-winning digital marketing agency located in Peachtree City. His company was the Fayette Chamber’s 2021 Small Business of the Year.  Joe is a husband, father of three grown children, and proud Army veteran.  He has an MBA from Georgia State University and enjoys sharing his perspectives drawing from thirty years of business leadership experience. Sign up for the Country Fried Creative newsletter to get marketing and business articles directly in your inbox. ]