Hello!
My name is Abby. I’m a Graphic Designer with a mission to transform your ideas into visually stunning graphics and user-friendly designs.
Brand Design
Effective brand design – the creation of visual elements like logos, color schemes, and typography – is essential for a company’s identity. A strong brand design reflects the business’s core values, making it recognizable and memorable. It helps build trust and connection with the target audience by delivering a cohesive message. In a competitive market, strategic brand design fosters customer loyalty and drives growth, requiring ongoing creativity and market insight to stay relevant and impactful.
Website Design
Website design combines art and science, requiring creativity and technical skills to create user-friendly digital experiences. Key elements like layout, color scheme, typography, and imagery help capture brand essence while meeting user needs. Responsive design ensures websites function well on various devices, and accessibility is crucial for all users. Intuitive navigation and interactive elements engage visitors, promoting exploration. Ultimately, successful website design balances aesthetics and functionality, leaving a lasting impression.
Custom Graphics
Custom graphics can transform a simple project into a masterpiece by adding unique visual elements that capture attention and convey a message effectively. Whether it’s for a website or a corporate presentation, custom graphics can be tailored to meet specific needs, reflecting the brand’s personality. From vibrant illustrations to minimalistic designs, the possibilities are endless. By investing in custom graphics, one can elevate the aesthetic appeal of your brand and engage audiences in a more meaningful way.
Featured Work
Brand Design
Abby Paver Designs
In this project, I created a monogram logo for myself as a personal branding project. After working through many ideas, I settled on the logo you see used here. I feel this logo is a timeless way to represent myself as a graphic designer, outside of any company.
Brand and Website Design
Sage & Salt Restaurant
I created the Sage&Salt branding as a side project for a fictional restaurant and cafe. I used this branding design to create a webpage and a brochure in two different classes. I truly enjoyed working with the brand I created and I am extremely proud of my work!
Custom Graphic Design
The Afterlife Album
In this project, I designed a CD cover and booklet for an album that I compiled from the video game, Cyberpunk 2077. I chose songs that I enjoy as well as songs that represent Cyberpunk 2077 overall. I truly enjoyed designing this project with easter eggs from the game and I’m very proud of the way everything turned out!